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>Claire Turner

About Claire Turner

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So far Claire Turner has created 30 blog entries.

See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology.  Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , |

Using Data Effectively

In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of the part that our company has played in that. The data has always been there in abundance. It started at the door as you counted the footfall or the pre-registered visitors. The sign-in sheets gave you numbers as do the touchscreen points. Each stand ‘clicked in’ its visitors. The amount of data has never been a problem – it’s just that people didn’t use it in an effective way. I’m talking in the past tense, but it’s still widespread. Just recently I was at the IFA show in Berlin and visited the Samsung stand. Great stand, but with two people at the entrance using hand operated clickers to count visitors. The tech we provide captures more advanced data, but crucially presents it in a different way. Bosses used to scratch their heads over lists of figures in a spreadsheet, trying to work out whether this year’s show was better than last, and if the marketing budget is too high or too low. We’re now into the world of heatmaps and real-time data that provides information that can be interpreted effectively during the event as well as after the show. I’ve seen ‘Morning Prayers’ meetings on stands that analyse the visitor and dwell time data we provide – looking at [...]

2019-10-18T12:13:35+00:00October 17th, 2019|Categories: Blog, News|

Case Study – Evaluating an Immersive Experience

Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers. The Challenge As companies increase their experiential budgets, the pressure to prove return on investment grows. The enormous amount of time, energy and money that goes into large-scale experiential events such as our client’s stand at a major event warrants detailed evaluation. But how best to measure? Organisers provide footfall figures but how accurate are they? Can you trust your recollections of when a stand was busy and when it was quiet? Do you know which zones generated the most engagement and how people flowed between the different sections of the stand. Historically, our client has used multiple evaluation tools including onsite surveys, post event surveys, press coverage, lead capture information, badge scanning, and social media activity to evaluate events. They are always looking for ways to enhance this and use both qualitative and quantitative information to measure success. The Solution Data captured by Exposure Analytics sensors, which anonymously pick up signals from wifi enabled devices, allowed our client and their experiential agency to get accurate footfall figures. The numbers did vary from the organiser’s official total, but after investigation, it was determined that the sensor data was the accurate figure. Along with overall visitor numbers the beacons also plot flow routes around the stand, capture dwell time in each zone, and generate heat maps. All of [...]

2020-04-29T09:52:35+00:00September 17th, 2019|Categories: Case studies|Tags: , , |

Successful Summer Activations

Successful Summer Experiential As summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months. 2LK - Cannes Where better to start than Cannes, a destination made for sunshine and memorable experiences.  2LK, one of the experiential agencies we work with, did an amazing job with over 30 separate activations!  These were the highlights https://player.vimeo.com/video/344552280?title=0&byline=0&portrait=0?api=1&player_id=player1&autopause=1   Hendrick's - Kings Cross Station Hendrick’s Gin are masters of experiential marketing. This summer, their agency Space, installed the world’s longest floor wrap as part of a 70-metre branded tunnel at King’s Cross Station featuring rose and cucumber scented posters.    View this post on Instagram   Escape the conventional and embrace the delectable | @HendricksGin x @AgencySpace | #AGENCYSpace #GoBeyond . . . . #Hendricks #HendricksGin #CreativeAgency #Advertising #AdvertisingAgency #OnlineAdvertising #Marketing #BrandStrategy #Creative #London #Culture #CreativeCulture #KingsCross #StPancras #HendricksPortals #LondonCreatives #Gin #Ginstagram #gintonic #ginlovers #cucumber A post shared by @ agencyspace on Jul 25, 2019 at 9:05am PDT Charities too have been harnessing the power of experiential to support their fundraising and awareness raising. Two examples we spotted were from Action Aid and the British Red Cross. They are bringing their campaigns to life with hard-hitting experiences. British Red Cross - Westfield The British Red Cross created a free immersive exhibition to bring the world’s largest refugee camp, Cox’s Bazar in Bangladesh, to Westfield Stratford City for one week. This exhibition allowed people to: experience the journey made by thousands of fleeing refugees [...]

2019-09-09T12:33:27+00:00September 9th, 2019|Categories: Blog, News|

Production Bureau – Case Study

          Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools.  Visitors were encouraged to engage with their client's content via a bespoke interactive interface. Production Bureau also installed a coffee bar and barista. The Challenge Production Bureau wanted to gather detailed metrics about the movement and engagement of stand visitors to help them understand how their stand was performing. Multiple screens and a coffee bar offered ample opportunity for visitors to stop and engage and Production Bureau wanted to understand if they’d achieved their aim of creating an inviting environment for visitors and staff. The Solution Three Exposure Analytics sensors were setup on the stand and monitored the delegate numbers, dwell and engagement time. The discreet sensors also captured information about busy areas of the stand and flow routes between the different sections. The Data The total number of engaged visitors was 3,635, this represents the number of prospects that dwelled for more than 60 seconds at the stand during the three days.  Engaged dwell time of nearly nine minutes was high due to staff chats, photos, demos and the coffee.           The flow chart demonstrates the value of coffee to the stand, the density of traffic flow from the coffee stand to the centre reception is very clearly illustrated.             [...]

2019-08-07T10:38:15+00:00August 7th, 2019|Categories: Case studies|Tags: , , , |

Shortlisted for five Event Technology Awards

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of people they meet. Combined with our visitor mapping software - the two technologies together offer a unique and comprehensive package for exhibitors and organisers. Best use of technology at a Brand Event Using our sensor technology on a multi-event tour helps our client to plan and evaluate their brand events, and they can be sure that their activities are delivering maximum return on investment for both their brand and their partners. Best Venue Installation The eBox service offered by eForce at Olympia London gives detailed event analytics using our sensor technology to capture visitor numbers and flow, dwell times, engagement rates and heat maps.  The system is quick to install and the analytics can be accessed in real-time and feed directly into eForce’s own portal. Best use of Technology for Event Analytics / Data Collection Client view: "The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future." Best use of Wireless Technology Our client's main objectives were to get accurate footfall figures for their stand, dwell times and engagement rates, assess which zones were [...]

2019-07-30T09:56:08+00:00July 30th, 2019|Categories: Blog, News|

Event Tech Live – Case Study

          Event Tech Live, now in its fifth year, is Europe’s only free-to-attend show dedicated to event technology.  The Challenge Running a successful trade show takes a huge amount of time, effort and budget. During the event, organisers are in-demand and it’s hard to find time to stop and analyse what’s happening across the event space for real-time analysis and post-event evaluation. Importantly, event organisers need to create successful, sustainable events by ensuring maximum income for each square foot of space and by attracting repeat bookings for future events. They also need to be able to provide exhibitors with accurate information so that they can establish effective ROI for their event stands.   The Solution Exposure Analytics has worked with the organisers of Event Tech Live for five years, supporting them to develop and grow the event which now attracts more than 2000 attendees and 100 event technology suppliers.  Our award-winning sensors provide accurate footfall counts at regular intervals throughout the event. They show the dwell time in particular areas, heat maps of where people are choosing to spend their time, and also the routes taken around the event.  The data removes the subjectivity of event evaluation, removing the need to rely on anecdotal information of busy times and busy locations. As well as evaluating the most recent event the data is invaluable for planning the next event, working to remove any quiet areas, and ensuring the best possible use of all of the available floor space.   [...]

2019-07-18T21:25:19+00:00July 16th, 2019|Categories: Case studies|

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a brand experience or event.  Recently Volvic announced their most expensive experiential campaign ever, just one of the many brands increasing the proportion of their budget that they devote to experiential activity. This amounts to millions of pounds of investment. So, how do companies ensure a good return on that investment and continually improve their brand experiences? Historically marketers have struggled to effectively measure events and experiences beyond anecdotal evidence or gut instinct. Compared with other marketing channels, particularly digital, events have been behind the curve. This is because the tools haven’t been readily available to objectively measure experiential in the same way. But a live event analytics revolution is underway, one that is delivering marketers with the data they need to measure and improve the success of events and activations. Exposure Analytics are leading the way in live event analytics with our award-winning sensor technology that’s fully GDPR compliant. How can live event analytics help you? Start early What are your event objectives? Once you have set these you can work out what data you need to be able to measure your success and use that evaluation to plan and improve in future. This isn’t always about the big numbers and events [...]

2019-06-21T10:45:38+00:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Live footfall counting with unrivalled accuracy

We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared.  Clients asked us for extra detail about how their customers enter, exit and occupy an exhibition stand or activation so we’ve come up with a solution that does just that. Apex counts individual people (our existing EX sensors pick up wifi signals) so it is fantastic for accurate footfall at events where children or others without wifi enabled devices are in attendance. Apex uses a stereoscopic camera to measure and count people in a space.  It can be tailored to your event or exhibition space. With the cameras in place we have the ability to define specific zones within a stand or event space for detailed footfall analytics.  All of the data is fed back to our analysis platform for easy access at your event, for evaluation afterwards, and planning future events and activations. Apex allows you to: Capture detailed footfall data, with clearly defined counting perimeters Physically draw the area you want to monitor - ultra-wide viewing angles cover wide passages and large areas with a single sensor Understand main points of entry and exit Easily see which areas were most and least popular Optimise staff levels at busy times Compare and contrast the success of varying stand layouts and different locations With Apex you can draw the area that you want to [...]

2019-03-13T12:14:19+00:00March 11th, 2019|Categories: Blog|
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