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Super Bowl LIV – Multi-million dollar experiential marketing in Miami

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are [...]

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

The Science of Experience : What’s your Party Factor?

Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance. Through analysis of the data provided by Exposure:EX we've discovered that, taken on their own, these numbers drastically underestimate the number and [...]

2019-03-13T12:25:44+00:00March 18th, 2015|Categories: Blog|Tags: , , , , |

Experiential : What’s happening at the ‘Top of the Funnel’?

As more marketing $ are being invested by brands both large and small in 'Experiential' how are agencies answering questions about ROI? Experiential is about taking the brand to the consumer in a physical sense, creating experiences that improve the emotional connections, turning consumers into fans and influencers. The power [...]

2014-10-21T17:25:36+01:00October 21st, 2014|Categories: Blog|Tags: , , , , |