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Exposure Analytics Blog

activation

Super Bowl – Multi-million Dollar Experiential Marketing

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge…

Rob Murdoch

Managing Director

3rd February 2020

The Science of Experience: What’s your Party Factor?

Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers…

Rob Murdoch

Managing Director

18th March 2015

Experiential: What’s at the Top of the Funnel?

As more marketing $ are being invested by brands both large and small in ‘Experiential’ how are agencies answering questions…

Rob Murdoch

Managing Director

21st October 2014