The Role of Data in Experiential Marketing

If you want to assess your experiential marketing and you’re wondering how important it is to get data about how your business has performed at an exhibition or trade show, we’d say it’s vital. Data is the key that allows you to fine-tune your experiential marketing strategy and make [...]

The Benefits of Real – Time People Tracking at Conferences

More and more people are recognising the benefits of using live people coordinates to help shape and influence their events.  This real-time event data can not only help you ensure your current conference runs smoothly, but can also provide valuable data insights for any future events you wish to [...]

How Event Tracking technology Can Help Improve Your Business

If you’re wondering how event tracking technology can help improve your business, you’ve come to the right place.  When used in the right way, event tracking tools can provide a range of people and event analytics that can be extremely beneficial and insightful to your business.  Exposure Analytics is [...]

Case Study: Event Tech Live 2022

In this event case study, we'll look at Event Tech Live (ETL) 2022, one of the most unique business conferences in the world. ETL is an extremely successful event and is the only event portfolio dedicated to current event technology. At Exposure Analytics, our implementation teams have a wealth of experience [...]

The metrics event professionals need in 2023

It was fantastic to see more and more in-person events return in 2022 and that trend looks set to continue in 2023. But a review of the data from our clients, showed a changing picture of visitor behaviour in 2022.  It’s more important than ever to be able to capture [...]

The year events came back, with a twist

After a difficult couple of years for the event industry, in-person events were well and truly back this year. We’ve loved being busier than ever, capturing vital data to help our customers make the most of their events, exhibitions and activations. We’ve seen some really interesting trends in our [...]