Learning and Fine Dining

Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence?

How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant?

Last year we hosted our first event and it was a fantastic day. You can see the highlights in this video

Surrounded by film history and the iconic Bafta mask we heard from Adam Parry, Editor of Event Industry News, Guy Lomas Head of Global Events for Philips, Amir Vered of eForce at Olympia London, Becci Pell from Hafele and Dr. James Morgan of Westminster University.

This year, Adam Parry and Dr James Morgan will return along with new guest speakers Andy Sexton of 2LK, Nav Moulavi of Canon, and Phil McCluskey of the Princes Trust. We’ll be looking at trends in event technology and measuring the return on marketing investment at events and experiential activity. There’s a great selfie opportunity too!

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And if that’s not enough to tempt you, once the learning is over, we move on to fine dining at a near by Michelin star restaurant and a seven course tasting menu.

We have a few spaces left if you would like to join us on Friday 5 April.

Please get in touch for more information

Live footfall counting with unrivalled accuracy

We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared.  Clients asked us for extra detail about how their customers enter, exit and occupy an exhibition stand or activation so we’ve come up with a solution that does just that. Apex counts individual people (our existing EX sensors pick up wifi signals) so it is fantastic for accurate footfall at events where children or others without wifi enabled devices are in attendance.

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Apex uses a stereoscopic camera to measure and count people in a space.  It can be tailored to your event or exhibition space. With the cameras in place we have the ability to define specific zones within a stand or event space for detailed footfall analytics.  All of the data is fed back to our analysis platform for easy access at your event, for evaluation afterwards, and planning future events and activations.

Apex allows you to:

  • Capture detailed footfall data, with clearly defined counting perimeters

  • Physically draw the area you want to monitor - ultra-wide viewing angles cover wide passages and large areas with a single sensor

  • Understand main points of entry and exit

  • Easily see which areas were most and least popular

  • Optimise staff levels at busy times

  • Compare and contrast the success of varying stand layouts and different locations

With Apex you can draw the area that you want to monitor

With Apex you can draw the area that you want to monitor

We tested the technology ourselves at the end of last year on our own stand at Event Tech Live. The data was fascinating and allowed us to clearly see the impact of our attendance.

For more details about how the Apex system works, what it can tell you, and how it links with our other event technology to help you to power experiences through insight please get in touch.

Mobile World Congress and the Event Production Show

We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress.

Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the impact of the stands they have created and built for their clients.  Our team will be heading out on Saturday, ready to help exhibitors make sure their sensors are in place to capture all the data they need to evaluate their attendance. During the event and afterwards they’ll be able to review footfall around their stands, dwell time and engagement rates, as well as heat maps and flow charts of how people spent their time in and around the bigger stands.


Closer to home (and probably with less sunshine!) other team members will be at the Event Production Show at Olympia. We’re looking forward to catching up with current clients, and meeting new ones.  If you are heading along, we’re on stand B4EA, please come and say hello. Or if you’d like to arrange a meet up then please get in touch. We’re also giving away dinner for two at Pollen Street Social, a fantastic 7 course tasting menu with wine pairing - definitely worth visiting our stand to enter!


Alongside EPS, International Confex takes place, where five years ago it all began for our company. It was the very first event that we used our technology at.  Since then we’ve worked at over two thousand events, capturing more than 2 billion lines of data. We continue to work with more clients in more countries, at fascinating events, exhibitions, and experiential activities.

If you’re keen to know more about how we’re powering experiences through insight, we’d love to talk to you.

Super Bowl LIII – Atlanta gets ready for some amazing experiences

We’re fascinated by the annual Super Bowl and the hype and fantastic experiential marketing that surrounds the game.

We love taking a look at the range of activations taking place and the way that brands use the festival to engage with consumers. Last year’s favourites from Minneapolis included Nickelodeon, Ford and Hyundai, and our attention is now turning to the Atlanta event.

There are two main events for fans, the Super Bowl Experience Driven by Hyundai, the NFL’s indoor interactive theme park. The Verizon Super Bowl live fan village is the key outdoor venue this year with a big free-entry space in the Centennial Olympic Park. Here, the fans will be able to enjoy live music on a number of stages and interact with a number of major brands.

Ford are offering a VR drive in a truck, visitors can get into a Ford F-150, Super Duty or Ranger, put on some VR googles and head to Atlanta from a range of locations around the US.

Ford Experience at the Atlanta Super Bowl

Ford Experience at the Atlanta Super Bowl

Bridgestone are inviting fans to show off their catching skills on their performance field. Visitors can catch a pass from current NFL players and NFL Legends during multiple sessions throughout the week leading up to the game

Bridgestone are inviting fans to show off their catching skills on their performance field. Visitors can catch a pass from current NFL players and NFL Legends during multiple sessions throughout the week leading up to the game

Nasa’s Kennedy Space Center is offering guests the chance to meet astronauts, discover NASA sports spinoffs, learn about playing football on Mars vs Moon vs Earth and check out the Mars rover concept vehicle, MRVN®

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Wilson will be demonstrating how official NFL game balls are individually produced. Authentic Super Bowl LIII game balls will be manufactured and sold on-site.

If that’s not enough there’s a great range of food and drinks brands waiting to tempt fans in with a cold beer and fast food.

The brands may be the similar to those in Minneapolis but the experiences they offer will be different. A key factor is the climate. Minneapolis is an icy -9 degrees on average in February, so 2018 was perhaps not the time for outdoor activations. Atlanta records a balmy 16 degree average in February, making it possible to run events in a park.

Our Exposure Analytics software allows brands to see how the weather affects visitor data and flows around a stand and would have some interesting results in a mild but changeable Georgia February. An outside event doesn’t preclude brands from capturing and plotting visitor data through our technology. All we need is a 4G signal to produce valuable information about how your audience flowed through your activation. The Bud Light picnic area would make interesting reading if the heavens opened!

The budget brands and agencies devote to the Super Bowl matches the scale of the event itself, one of the biggest in the world. As always, it’s vital to make sure they are spending wisely. We help power experiences through insight, assessing return on marketing investment and helping you to plan future experiential marketing. We’re working with more and more brands in North America as our company grows and hope to be helping evaluate Super Bowl activations in Miami Gardens 2020

Get in touch to find out more about how we do it, or to secure an invite to our exclusive event at Bafta HQ in April.

Measuring the Return on Marketing Investment

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing.

The data provided by our sensors gives accurate footfall information, flow routes around a stand, event or activation, along with heat maps and dwell time. Added together with lead capture, and other performance information, our data allows our clients to assess and evaluate experiential activity.

In a wide ranging conversation, he also covered what our database has in common with Gangnam Style, how Exposure Analytics has evolved over the past four years, as well as plans for 2019 including another learning and fine dining event - let us know if you’d like to be added to the guest list.

Over the last four years we have grown and evolved and can use our own experience and data to help clients. We have now been involved in measuring the impact of over 2000 events. More and more clients are using our technology at multiple events and year-on-year to compare and contrast performance.  This year we’re looking forward to powering more experiences through insight.

If you have any questions please get in touch.

To listen to our previous podcast with Event Industry News about measuring the success of your event go to Measuring the Success of your Event