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Planning By Numbers 

Delegates at our Data and Dining event in March 2020 welcomed Hina Mistry, Project Director at the global independent experience company - Imagination. Hina talked to the group about the importance of planning by numbers - using the right metrics to measure and improve the impact of clients’ exhibitions and activations. She shared her experience of supporting clients to create successful stands and how the right numbers drive the decisions.   The big numbers Organisers are the first to use numbers to create the ‘buzz’. “One of the biggest events in the industry”, “Attended by almost all the professionals in the industry” and “This event is the focal point for decision makers in the industry” are frequent claims. But do the big numbers mean anything for you and your return on investment? Similarly, brands’ expectations from their activations often need further analysis and quantification. Hina talks to brands about what success looks like for them. She shared the phrases she often hears -   “Impactful presence wow factor - it’s the biggest event in the industry” “All our competitors will be there - we need to be the most innovative” “The industry to see we are the leaders” “The stand that must be visited”. All need quantifying. Hina shared an example of a recent client and how she used data to help dig deeper and evaluate their existing stand, before making recommendations for the future. The right numbers Rather than chasing broad targets, all exhibitors need to ask themselves questions such as: [...]

2020-06-14T21:14:23+00:00June 14th, 2020|Categories: Blog, News|Tags: , , , , |

Trends in Event Technology

Chris Green from Etherlive spoke at our recent Data and Dining event. Etherlive is an event technology services company working at events of all sizes from pop-ups to exhibitions, festivals and large outdoor sporting events. He updated us on trends in event technology and the impact 5G and Wi-Fi 6 will have on future events and over what time period.  Here are the key points: 5G 5G will be a great technology but it’s not there yet and events are not going to be run off 5G any time soon.  Chris explained that it’s a really complex technology and there are lots of developments still to come.  Going from 4G to 5G is a much bigger step change than from 3G to 4G so it will take time for the full range of functionality to be available. Over the next five to six years it will integrate more closely with Wi-Fi rather than replace it.  In the short term 5G will be of more benefit to event attendees than event organisers. Long term it does have some exciting potential for event organisers.   Wi-Fi 6 Wi-Fi 6 is already here but has been rebranded to make it sound more exciting! Again it is something that is a multi-year evolution and is seeping into the market. It is backwards compatible which means you don’t need new devices to be able to use it, although to take full advantage you would need a new device. The main benefit of Wi-Fi 6 is much greater [...]

2020-06-14T20:40:45+00:00June 14th, 2020|Categories: News|Tags: , , , , , |

Made in America Festival

At Made in America in Philadelphia Exposure Analytics deployed sensors across the public areas to measure movement, hotspots and engagement in keys areas. Read the full case study here. Made in America Case Study2019

2020-04-29T09:59:56+00:00April 29th, 2020|Categories: Case studies|

Social Distancing and Occupancy Measurement, COVID Secure

  Now more than ever any public space needs to ensure that social distancing and occupancy levels are measured and maintained for the safety of everyone. Apex is the perfect solution to provide the safety and security required to maintain these levels within any space where the public can gather. Download our Apex - C19 PDF or contact us for more information. Keep well and keep safe.

2020-05-27T16:50:02+00:00April 28th, 2020|Categories: Apex, Blog, News|

Using data to tell your story

Graham Smith of Shelton Fleming joined us as one of the guest speakers at our recent Data and Dining event to share some useful insight about using data to tell your story.  Shelton Fleming use Exposure Analytics sensors and the data they collect to help evaluate the thought-provoking experiences they create for their clients.  One of Graham’s key points was the insight comes from data and context; and it’s only when you put those two things together that you can tell your story.  Here’s what else he shared with us:   Bias and Correlation  When we’re looking at data, it is really important to avoid bias. We need to avoid thinking the data is showing what we want it to show and trying to nudge towards a favourable interpretation. This does clients a disservice. One tip Graham gave was to try to prove yourself wrong if you are worried about how you are interpreting the data.  We also need to be careful that we don’t confuse correlation with causation. Graham gave us a great example of a correlation that isn't necessarily causation with this graph of drowning incidents and ice cream consumption The data shows a clear correlation between raised ice cream consumption and drowning. Why?   Are we literally drowning in ice cream? Do grieving relatives eat more ice cream?  Were our mums right to say that swimming on a full stomach is dangerous?   Or is there a missing link - some context that we need? In this case, it [...]

2020-04-20T09:06:38+00:00April 20th, 2020|Categories: Blog|Tags: , , , |

A few words from Exposure Analytics about COVID-19

In these uncertain times our thoughts go to our staff, colleagues, customers, suppliers, competitors and friends. None of us have experienced anything like this before in our lifetimes. It feels surreal but it is so real and impacting on every single person in the world. If you watched a movie about this last year you would have never thought this possible. But here we are in a crisis out of our hands wondering what will happen next and when will it end. We have made a commitment to our staff that we will not lay anyone off - we will exit this period of uncertainty ready to hit the ground running and do what we can to help get the events industry back on its feet. At the moment we see no light at the end of the tunnel but we will get there; patience, resilience and support of each other is required. Easy to write down but hard to enact. We, like most businesses in the events industry had a great start to the year and with the prospect of some large and exciting projects ahead but since the outbreak we have seen revenue grind to a halt. Every business needs to act in the best way they think, we immediately began cutting back on expenditure, opening up dialogue with suppliers about existing contracts to see where we can work together in cost savings where possible but we are all in the same boat. We as a business are devoting this time [...]

2020-04-06T09:48:48+00:00April 6th, 2020|Categories: Blog, News|

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.   Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |
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