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Looking for experiential event statistics that prove the value of face-to-face marketing? Despite economic pressures worldwide, brands are increasing their investment in experiential marketing events - and the data shows us why. As experts in the world of event analytics, we’ve watched firsthand over the years as our clients, [...]

Are you looking to optimise your retail space or event layout? A retail heatmap could be the game-changing solution you need. By understanding footfall analytics, you can make informed decisions about your space utilisation and product placement strategies. Let’s get into the nitty-gritty of how they could work for [...]

Businesses who regularly show at exhibitions and trade shows know that among potentially hundreds of stands, it takes more to grab attention. That’s why we’ve rounded up 20 top experiential marketing examples to get your creative juices flowing.  While experiential marketing events can come with a price tag, exhibitors [...]

Interactive Exhibitions At trade shows and conventions the most successful brands are the ones who create interactive exhibitions that inspire a buzz of enthusiasm. Every great stall will aim to generate such experiential events, but this takes time, money and months of preparation. To assist you in optimising your [...]

Using Foot Traffic Data Effectively Optimising the efficacy of your future event is key to its success. No process does this better than foot traffic data, a system that helps you measure the performance of your event using real-time technology. At Exposure Analytics, we make this process a breeze, [...]

Do you want to explore how people counting systems work? If you’re hosting an industry event or exhibition, footfall analytics tools are crucial for ensuring the success of events. At Exposure Analytics we’re here to explain what people counting systems exist, how they work and why they’re important. We’ll [...]

Are you looking for creative ideas for exhibition stands that will help increase your footfall and engagement? Coming up with something that makes you stand out from the rest is vital to your exhibition’s success. You want to increase visitor traffic and leave a lasting impression. We can help [...]

The event technology landscape and the associated event management technology trends are forever evolving, and rapidly too. They are continuously shaped and influenced by audience expectations, new innovations and equipment, and sustainability initiatives.  In this blog, we’ll take a look at some of the most notable trends shaping the [...]

What is footfall? In business, this term refers to the number of people that enter your store, stall, event venue, exhibition space, or any other physical location that highlights your product and services.  In basic terms, it’s the amount of people that walk in or past what you have [...]