Exposure Analytics is the market leader in experiential analytics for events and retail. Using our unique suite of data collection technology, the Exposure Analytics platform delivers key insights into how visitors interact with your event or retail space.
DWELL TIMES
Overall visitor count is How long is your average visit time? How long are visitors engaged for?
VISITOR COUNTS
What areas are most popular and most engaging?
DEMOGRAPHICS
What is the demographic breakdown of your audience?
FLOW
What are the peak times and most popular routes around your event?
WEATHER
What impact did the weather have on your activation?
CONVERSION
How many people did you convert from passing to engaged visitors?
See new & returning visitor counts, average dwell time, conversion ratio, current capacity and live heatmap of visitor distribution.
View data in the Exposure platform or subscribe to our real-time API.
See an overview of visitor engagement metrics and dwell time distribution, or drill down into more detailed statistical reports including conversion ratios and weather analysis.
See gender, age and emotional demographic data for visitors that engaged with key activations at your event or retail space.
Find the busiest areas and peak periods of footfall at your event or retail space.
Replay visitor movements as they happened, in a variety of interactive chart formats.
See how your visitors moved around your space, find out the busiest routes over time.
The Exposure Analytics platform uses a bespoke suite of WiFi sensors and facial detection technology to measure visitor footfall, engagement and demographics.
Our technology is developed in-house and engineered specifically at the unpredictable environment that is events - secure, easy to set up and resillient against power and internet outages.
We work closely with our clients to select the most effective combination of technology for a particular event or retail space.
Exposure Analytics 'EX Sensors' detect the WiFi discovery beacons sent out by all smartphones, tablets and laptops.
These beacons contain a unique identifier for the device which we then use to build a picture of movement around the event or retail space.
This unique identifier only allows us to detect a device and it's manufacturer.
We take privacy very seriously - data is encrypted in the platform and on the sensors themselves.
EX Sensors can be powered by ethernet or battery and are connected to the internet via ethernet or built-in 4G connectivity.
After physical installation, calibration of sensors takes place in seconds using our 'EX Calibrator' mobile application (Android only.)
Exposure Analytics 'Aperture' cameras use facial detection software to gauge age, gender and emotional demographic data
As well as visitor counts and dwell time analysis.
Aperture cameras are self-contained units that are designed to be deployed in small spaces
With the same resilience as EX Sensors, robust against internet and power outages.
Since our first event in March 2014 we have provided event organisers, agencies and brands across the world with unrivalled insights into visitor engagement.
