Chris Green from Etherlive spoke at our recent Data and Dining event. Etherlive is an event technology services company working at events of all sizes from pop-ups to exhibitions, festivals and large outdoor sporting events. He updated us on trends in event technology and the impact 5G and Wi-Fi 6 will have on future events and over what time period. Here are the key points: 5G 5G will be a great technology but it’s not there yet and events are not going to be run off 5G any time soon. Chris explained that it’s a really complex technology and there are lots of developments still to come. Going from 4G to 5G is a much bigger step change than from 3G to 4G so it will take time for the full range of functionality to be available. Over the next five to six years it will integrate more closely with Wi-Fi rather than replace it. In the short term 5G will be of more benefit to event attendees than event organisers. Long term it does have some exciting potential for event organisers. Wi-Fi 6 Wi-Fi 6 is already here but has been rebranded to make it sound more exciting! Again it is something that is a multi-year evolution and is seeping into the market. It is backwards compatible which means you don’t need new devices to be able to use it, although to take full advantage you would need a new device. The main benefit of Wi-Fi 6 is much greater [...]
Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020. It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry will co-host the event at the luxurious 5-star Soho Hotel in London with our own Rob Murdoch. Our headline speaker will be an ex Cambridge Analytica behavioural scientist who will talk about influencing visitors at your event. Other speakers will give insights on using data at events and how to increase return on marketing investment. Appetite built, the morning’s session will adjourn to a nearby restaurant owned by Michelin-star chef, Jason Atherton. Here, we will sample a seven-course tasting menu with wine pairing. This will mark the 3rd edition of this event that we have run with Event Industry News. Previous attendees have gained invaluable insights into the world of data analytics for events. You can read all about last year’s event and speaker insights here. You can also check out the showreel from the first event here. There are limited places remaining, please email us if you would like to find out more.
We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards! We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology. Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]
Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools. Visitors were encouraged to engage with their client's content via a bespoke interactive interface. Production Bureau also installed a coffee bar and barista. The Challenge Production Bureau wanted to gather detailed metrics about the movement and engagement of stand visitors to help them understand how their stand was performing. Multiple screens and a coffee bar offered ample opportunity for visitors to stop and engage and Production Bureau wanted to understand if they’d achieved their aim of creating an inviting environment for visitors and staff. The Solution Three Exposure Analytics sensors were setup on the stand and monitored the delegate numbers, dwell and engagement time. The discreet sensors also captured information about busy areas of the stand and flow routes between the different sections. The Data The total number of engaged visitors was 3,635, this represents the number of prospects that dwelled for more than 60 seconds at the stand during the three days. Engaged dwell time of nearly nine minutes was high due to staff chats, photos, demos and the coffee. The flow chart demonstrates the value of coffee to the stand, the density of traffic flow from the coffee stand to the centre reception is very clearly illustrated. [...]
Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence? How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant? Last year we hosted our first event and it was a fantastic day. You can see the highlights in this video Surrounded by film history and the iconic Bafta mask we heard from Adam Parry, Editor of Event Industry News, Guy Lomas Head of Global Events for Philips, Amir Vered of eForce at Olympia London, Becci Pell from Hafele and Dr. James Morgan of Westminster University. This year, Adam Parry and Dr James Morgan will return along with new guest speakers Andy Sexton of 2LK, Nav Moulavi of Canon, and Phil McCluskey of the Princes Trust. We’ll be looking at trends in event technology and measuring the return on marketing investment at events and experiential activity. There’s a great selfie opportunity too! And if that’s not enough to tempt you, once the learning is over, we move on to fine dining at a near by Michelin star restaurant and a seven course tasting menu. We have a few spaces left if you would like to join us on Friday 5 April. Please get in touch for more information.
Our Exposure Event Analytics platform has been in operation throughout the year at a range of indoor and outdoor events. Among these were an established rock festival, an up and coming dance music festival and a high profile art fair. Exposure features reports on average dwell time, attendee flow and heatmapping. We are also able to analyse what devices people are using. And one thing is clear, no matter what the sales charts say the cool kids' love affair with Apple products continues. mobstats2 *Market share data is from Comscore's MobiLens report for USA. We used this as the three events we examined were all in the USA.As the audience age drops so does the percentage of Apple devices. You can draw any number of conclusions from that but the percentage difference in mean income for these groups will be wildly different than device ownership. The kids will make sacrifices to own an iPhone and people who can drop $20,000 on a limited edition print probably wouldn't think to buy anything else.It's apparent that even though the overall market share data points to a growing share for Samsung and others Apple still maintains a large customer base in the affluent, younger demographic that attends music and art events.If you have any questions about this data or the Exposure Event Analytics platform email me firstname.lastname@example.org or use the contact form.