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How to use event analytics to improve your brand experience

2019-06-21T10:45:38+00:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal [...]

Five steps to improving your customers’ experience with event analytics

2019-06-18T14:43:05+00:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the exper [...]

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