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Telling Your Stories Through Data

Graham Smith of Shelton Fleming joined us as one of the guest speakers at our recent Data and Dining event to share some useful insight about using data to tell your story.  Shelton Fleming use Exposure Analytics sensors and the data they collect to help evaluate the thought-provoking experiences they [...]

2022-11-09T00:41:19+00:00April 20th, 2020|Categories: Exposure Analytics Blog|Tags: , , , |

Where It Began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over [...]

2022-11-09T00:41:54+00:00February 17th, 2020|Categories: Exposure Analytics Blog, News|Tags: , , , , , |

Data and Dining

Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020.  It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry [...]

2020-02-03T10:06:35+00:00February 3rd, 2020|Categories: Exposure Analytics Blog, News|Tags: , , , , |

How to use event analytics to improve brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]

5 ways to improve customer experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]

Mobile World Congress: What’s in your pocket?

So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes  the breakdown of devices detected. The dataset covers 17,000 unique devices, this is the report for this year's [...]

2022-11-09T02:04:31+00:00March 5th, 2015|Categories: Exposure Analytics Blog|Tags: , , , , , , , , |