Give us a call on 0203 982 0997

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a [...]

2019-06-21T10:45:38+01:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Five steps to improving your customers’ experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand how [...]

2019-06-18T14:43:05+01:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

Mobile World Congress 2015 : What’s in your pocket?

So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes  the breakdown of devices detected. The dataset covers 17,000 unique devices, this is the report for this year's event. [...]

2019-03-13T12:26:00+00:00March 5th, 2015|Categories: Blog|Tags: , , , , , , , , |