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We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the numbe [...]

Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences.  But which events and festivals are right for your br [...]

The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail.  There’s the well established trend towards [...]

We all know that  the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform.  This makes it much easier for clients to compare events year on year, or day by day [...]

The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with any other event and Super Bowl LII was no different. Advertising slots during the game cost a reported $5million and brands have been [...]

What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion [...]

Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI? It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for [...]