Following our last Data and Dining Event here is the amazing talk from Patrick Fagan from Capuchin. Watch the full presentation here
At Made in America in Philadelphia Exposure Analytics deployed sensors across the public areas to measure movement, hotspots and engagement in keys areas. Read the full case study here. Made in America Case Study2019
At Lollapalooza Festival in Chicago our sensors were placed on 2 sponsors areas and the results were very interesting, click on the link to read more Lollapalooza Festival Case Study2019
Now more than ever any public space needs to ensure that social distancing and occupancy levels are measured and maintained for the safety of everyone. Apex is the perfect solution to provide the safety and security required to maintain these levels within any space where the public can gather. Download our Apex - C19 PDF or contact us for more information. Keep well and keep safe.
In these uncertain times our thoughts go to our staff, colleagues, customers, suppliers, competitors and friends. None of us have experienced anything like this before in our lifetimes. It feels surreal but it is so real and impacting on every single person in the world. If you watched a movie about this last year you would have never thought this possible. But here we are in a crisis out of our hands wondering what will happen next and when will it end. We have made a commitment to our staff that we will not lay anyone off - we will exit this period of uncertainty ready to hit the ground running and do what we can to help get the events industry back on its feet. At the moment we see no light at the end of the tunnel but we will get there; patience, resilience and support of each other is required. Easy to write down but hard to enact. We, like most businesses in the events industry had a great start to the year and with the prospect of some large and exciting projects ahead but since the outbreak we have seen revenue grind to a halt. Every business needs to act in the best way they think, we immediately began cutting back on expenditure, opening up dialogue with suppliers about existing contracts to see where we can work together in cost savings where possible but we are all in the same boat. We as a business are devoting this time [...]
We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the number of people actually at a match. https://www.bbc.co.uk/sport/football/45158878 Newham council said the average attendance at West Ham was 42,779 based on the 12 games it attended - which is 12,530 fans fewer than the club's season average figure of 55,309. The discrepancy comes because clubs tend to report the numbers of tickets sold, including all season ticket holders, rather than counting the actually people at a game. Similarly with events and exhibitions, there are variations in the way organisers report attendance figures and ticket sales. Sponsors and stall-holders assess the cost of their involvement based on likely returns, which is linked to the number of people who see and engage with their activity - so accurate attendance figures are important. However, we think that the real test is how many people had the chance to see your activity, what percentage of them stopped to find out more, and for how long. That’s where Exposure Analytics can help. Our sensors provide exhibition analytics data and can tell you visitor numbers, how many passers-by you converted to engaged visitors, dwell time and engaged dwell time. We also produce heat maps and flow routes. Our systems can give you detailed data on how many people you welcomed, how long they stayed, heat maps to show popular areas of your [...]
Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences. But which events and festivals are right for your brand? How do you know if your spend is generating results. The Goodwood Festival of Speed used to be very much somewhere for motor manufacturers to exhibit, but this recent Campaign article demonstrates the changing nature of the brands and exhibits and how companies are widening their thinking. This is something the festival have actively promoted explaining: "It shifts the event into a different direction, so it’s not just a car show," Olaf Gueldner, chief marketing officer at Goodwood, explains. "We’ve tried to attract different brands with different propositions and that is most definitely working.” Goodwood FOS 2017 This reflects our experience of the event too, where we’ve helped brands to evaluate their attendance. We’ve noticed new companies there including Hilton and Boeing, and this makes sense. People don’t go to Goodwood to buy a car, they go to be inspired, to enjoy the racing, and have fun. Brands that can seamlessly fit into this should achieve the best results. On a similar theme, the Detroit Motor Show have announced they are moving the event from January to June so that they can include “dynamic outdoor experiential brand activations”. Now that brands from Crayola and NARS to Amazon and SpecSavers are serious about experiential marketing there’s a growing need to evaluate the impact and objectively [...]
The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail. There’s the well established trend towards online sales but we’re also seeing the rising importance of experience and experiential retail. John Lewis are changing their stores to improve customer experience. Gucci have taken it to the next level with a paid-for experience in a 14th century palazzo in Florence. The House of Vans designed by skaters for skaters is a fantastic example of a brand building a long-term relationship with its customers. Buying decisions have always been complicated but behaviour has changed so that now people are looking for one of two things - either a quick and easy online purchase, or the chance to engage with a brand, browse products, and build a relationship with them. Activations are common and increasingly important to brands. Particularly drinks brands, food companies, sports wear retailers, car manufacturers but the list is growing, as is the range of opportunities. We’ve worked with a wide range of agencies and companies to help them to evaluate their activations at events, exhibitions, festivals, shopping centres and on the streets. Interestingly Amazon, an online-only retailer recognise the value of a physical presence and customer experience; their Treasure Truck has been out and about across the UK. To be successful retailers need to change with the times. As always [...]
We all know that the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform. This makes it much easier for clients to compare events year on year, or day by day. It make sense that an outdoor event will be quieter in torrential rain than on a warm summer's day, but capturing the weather information along side footfall and engagement rates will make it easier to analyse just what impact the weather has, and help explain fluctuations in visitor numbers. We already enable event and conference organisers, as well as brands and agencies who deliver experiential activity to measure accurate footfall, flow, dwell times and engagement rates, as well as sentiment of those looking at a stand or activation. Unfortunately we can't do anything to improve the weather, but we can make sure it doesn't affect the evaluation of activations. The weather data for the past three years has also been added to the platform so existing clients can compare this year's events with previous years.