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>Rob Murdoch

About Rob Murdoch

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So far Rob Murdoch has created 13 blog entries.

Can you trust organisers’ attendance figures?

2019-03-13T12:19:44+00:00October 16th, 2018|Categories: Blog|

We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the numbe [...]

More signs of the growth of experiential retail

2019-03-13T12:21:22+00:00June 15th, 2018|Categories: Blog|

The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail.  There’s the well established trend towards [...]

How does the weather impact events?

2019-06-12T11:34:17+00:00May 8th, 2018|Categories: Blog|

We all know that  the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform.  This makes it much easier for clients to compare events year on year, or day by day [...]

The rise and rise of experiential marketing

2019-03-13T12:23:23+00:00December 21st, 2017|Categories: Blog|

What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion [...]

Analysing Experiential Campaigns with Exposure:EX

2019-03-13T12:25:28+00:00July 24th, 2015|Categories: Blog|

Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI? It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for [...]

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