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So far Rob Murdoch has created 18 blog entries.

Made in America Festival

At Made in America in Philadelphia Exposure Analytics deployed sensors across the public areas to measure movement, hotspots and engagement in keys areas. Read the full case study here. Made in America Case Study2019

2020-04-29T09:59:56+01:00April 29th, 2020|Categories: Case studies|

A few words from Exposure Analytics about COVID-19

In these uncertain times our thoughts go to our staff, colleagues, customers, suppliers, competitors and friends. None of us have experienced anything like this before in our lifetimes. It feels surreal but it is so real and impacting on every single person in the world. If you watched a movie [...]

2020-04-06T09:48:48+01:00April 6th, 2020|Categories: Blog, News|

Can you trust organisers’ attendance figures?

We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the number of people actually at a match. Newham council said the average attendance [...]

2019-03-13T12:19:44+00:00October 16th, 2018|Categories: Blog|

Where is the best place for your experiential activity?

Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences.  But which events and festivals are right for your brand? How do you know if your spend is generating results. The Goodwood [...]

2019-03-13T12:20:19+00:00August 31st, 2018|Categories: Blog|

More signs of the growth of experiential retail

The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail.  There’s the well established trend towards online sales but [...]

2019-03-13T12:21:22+00:00June 15th, 2018|Categories: Blog|

How does the weather impact events?

We all know that  the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform.  This makes it much easier for clients to compare events year on year, or day by day. It make sense that an [...]

2019-06-12T11:34:17+01:00May 8th, 2018|Categories: Blog|