Using Behavioural Science to Influence Visitors
Following our last Data and Dining Event here is the amazing talk from Patrick Fagan from Capuchin. Watch the full presentation here https://www.youtube.com/watch?v=rW73rYQB22g
Made in America Festival
At Made in America in Philadelphia Exposure Analytics deployed sensors across the public areas to measure movement, hotspots and engagement in keys areas. Read the full case study here. Made in America Case Study 2019 Exposure Analytics joined forces with TOURtech at the Budweiser Made in America 2015 Festival in [...]
A Tale of Two Sponsors at Lollapalooza
At Lollapalooza Festival in Chicago our sensors were placed on 2 sponsors areas and the results were very interesting, click on the link to read more Lollapalooza Festival Case Study2019
Exposure Analytics and COVID-19
In these uncertain times our thoughts go to our staff, colleagues, customers, suppliers, competitors and friends. None of us have experienced anything like this before in our lifetimes. It feels surreal but it is so real and impacting on every single person in the world. If you watched a [...]
Can you trust organisers’ attendance figures?
We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the number of people actually at a match. Newham council said the average [...]
Where is the best place for your experiential activity?
Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences. But which events and festivals are right for your brand? How do you know if your spend is generating results. The [...]
More signs of the growth of experiential retail
The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail. There’s the well established trend towards online sales [...]
How does the weather impact events?
We all know that the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform. This makes it much easier for clients to compare events year on year, or day by day. It make sense that an [...]
Super Bowl for brands – will they measure return on experience?
The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with any other event and Super Bowl LII was no different. Advertising slots during the game cost a reported $5million and brands have been activating for up to two weeks [...]