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So far Rob Murdoch has created 18 blog entries.

The rise and rise of experiential marketing

What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion of overall budgets and we expect that trend to continue in [...]

2019-03-13T12:23:23+00:00December 21st, 2017|Categories: Blog|

Analysing Experiential Campaigns with Exposure:EX

Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI? It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for measuring digital campaigns, meanwhile, you're stuck with footfall data from the venue that nobody [...]

2019-03-13T12:25:28+00:00July 24th, 2015|Categories: Blog|

The Science of Experience : What’s your Party Factor?

Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance. Through analysis of the data provided by Exposure:EX we've discovered that, taken on their own, these numbers drastically underestimate the number and [...]

2019-03-13T12:25:44+00:00March 18th, 2015|Categories: Blog|Tags: , , , , |

Mobile World Congress 2015 : What’s in your pocket?

So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes  the breakdown of devices detected. The dataset covers 17,000 unique devices, this is the report for this year's event. [...]

2019-03-13T12:26:00+00:00March 5th, 2015|Categories: Blog|Tags: , , , , , , , , |

Experiential : What’s happening at the ‘Top of the Funnel’?

As more marketing $ are being invested by brands both large and small in 'Experiential' how are agencies answering questions about ROI? Experiential is about taking the brand to the consumer in a physical sense, creating experiences that improve the emotional connections, turning consumers into fans and influencers. The power [...]

2014-10-21T17:25:36+01:00October 21st, 2014|Categories: Blog|Tags: , , , , |

Apple still a winner with the cool kids….

Our Exposure Event Analytics platform has been in operation throughout the year at a range of indoor and outdoor events. Among these were an established rock festival, an up and coming dance music festival and a high profile art fair. Exposure features reports on average dwell time, attendee flow and heatmapping. We [...]

2014-09-23T15:40:27+01:00September 23rd, 2014|Categories: Blog|Tags: , , , , , , |