Aperture

>Aperture

See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology.  Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , |

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a brand experience or event.  Recently Volvic announced their most expensive experiential campaign ever, just one of the many brands increasing the proportion of their budget that they devote to experiential activity. This amounts to millions of pounds of investment. So, how do companies ensure a good return on that investment and continually improve their brand experiences? Historically marketers have struggled to effectively measure events and experiences beyond anecdotal evidence or gut instinct. Compared with other marketing channels, particularly digital, events have been behind the curve. This is because the tools haven’t been readily available to objectively measure experiential in the same way. But a live event analytics revolution is underway, one that is delivering marketers with the data they need to measure and improve the success of events and activations. Exposure Analytics are leading the way in live event analytics with our award-winning sensor technology that’s fully GDPR compliant. How can live event analytics help you? Start early What are your event objectives? Once you have set these you can work out what data you need to be able to measure your success and use that evaluation to plan and improve in future. This isn’t always about the big numbers and events [...]

2019-06-21T10:45:38+00:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Five steps to improving your customers’ experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand how best to measure and enhance them so that you can make data-driven decisions. Traditionally CMOs have struggled to find the right technology to evaluate experiential marketing, but there are solutions that will bridge this gap and provide digital analytics for physical events. Here are five steps you can take to improve your customers’ experience 1. Define Good The first step to success is to understand what we need to measure. This is based on your brand or agency’s overall objectives. Therefore organisations assess marketing performance in these broad categories: Revenue growth Increase in individual sales of a product or service Increase in customer lifetime value Positive customer sentiment and feedback   2. Identify The Metrics That Matter Marketers need to track the behaviours that will help them to achieve their overall goals. These can be broken down into three broad categories. Exposure Customers and potential customers need to be aware of your business, your products and your services. So the first thing we need to measure is who saw your brand or who had the chance to see it? Engagement This is an early indication of favourability. Once your target audience is aware your business exist you want them to develop a [...]

2019-06-18T14:43:05+00:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |
This website uses cookies and third party services. Ok