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experiential marketing

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Four in four for Exposure Analytics

We’re so proud to be able to say that we were successful at the Event Technology Awards for the fourth year in a row! Once again our event analytics technology was judged to be ‘Best use of Technology for Event Analytics / Data Collection’ Despite the pandemic we’ve had our [...]

Super Bowl – Multi-million Dollar Experiential Marketing

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands [...]

Data and Dining

Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020.  It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry [...]

2020-02-03T10:06:35+00:00February 3rd, 2020|Categories: Exposure Analytics Blog, News|Tags: , , , , |

Introducing our Twitter integration

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter [...]

Evaluating an Immersive Experience | Case Study

Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers. The Challenge As companies increase their experiential budgets, the pressure to prove return on [...]

2022-11-09T00:35:53+00:00September 17th, 2019|Categories: Case Studies|Tags: , , |

How to use event analytics to improve brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]

5 ways to improve customer experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]