We have previously worked with Shelton Fleming, a business that collaborates with brands around the world producing summits, exhibition booths, and more to reach a B2B audience.
Based on collected data from Exposure Analytics around flow routes and dwell time, compacted into the Dashboard, Shelton Fleming could tell that visitors tended to have an engaged dwell time of around 14 minutes across the duration of their exhibition. This knowledge was utilised by Shelton Fleming and their clients to build a clear picture of which exhibitions and events were worth investing in, and which weren’t.
Businesses can apply our technology in many ways – like calculating and improving ROI, building a benchmark engagement score for future events, and reassessing their marketing strategy. These are just select examples of the potential applications our Dashboard could have! Plus, the statistics speak for themselves.
What the stats say:
– 52% of marketers think event marketing drives the best ROI (99firms)
– Event uptake is increasing with 61% of Gen Y and 63% of Gen Z saying they’ll be at more events in 2023 (EventBrite)
– For 70% of event organisers, live experiential events are a crucial revenue driver, making an effective tracking solution paramount (Forbes)