analytics

>Tag: analytics

Super Bowl LIV – Multi-million dollar experiential marketing in Miami

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--s [...]

Introducing our new Twitter integration

2020-01-10T16:43:24+00:00January 10th, 2020|Categories: Blog, News|Tags: , , , , , , |

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we' [...]

How to use event analytics to improve your brand experience

2019-06-21T10:45:38+00:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal [...]

Five steps to improving your customers’ experience with event analytics

2019-06-18T14:43:05+00:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the exper [...]

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