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Home>Tag: analytics

Planning By Numbers 

Delegates at our Data and Dining event in March 2020 welcomed Hina Mistry, Project Director at the global independent experience company - Imagination. Hina talked to the group about the importance of planning by numbers - using the right metrics to measure and improve the impact of clients’ exhibitions and activations. She shared her experience of supporting clients to create successful stands and how the right numbers drive the decisions.   The big numbers Organisers are the first to use numbers to create the ‘buzz’. “One of the biggest events in the industry”, “Attended by almost all the professionals in the industry” and “This event is the focal point for decision makers in the industry” are frequent claims. But do the big numbers mean anything for you and your return on investment? Similarly, brands’ expectations from their activations often need further analysis and quantification. Hina talks to brands about what success looks like for them. She shared the phrases she often hears -   “Impactful presence wow factor - it’s the biggest event in the industry” “All our competitors will be there - we need to be the most innovative” “The industry to see we are the leaders” “The stand that must be visited”. All need quantifying. Hina shared an example of a recent client and how she used data to help dig deeper and evaluate their existing stand, before making recommendations for the future. The right numbers Rather than chasing broad targets, all exhibitors need to ask themselves questions such as: [...]

2020-06-14T21:14:23+01:00June 14th, 2020|Categories: Blog, News|Tags: , , , , |

Trends in Event Technology

Chris Green from Etherlive spoke at our recent Data and Dining event. Etherlive is an event technology services company working at events of all sizes from pop-ups to exhibitions, festivals and large outdoor sporting events. He updated us on trends in event technology and the impact 5G and Wi-Fi 6 will have on future events and over what time period.  Here are the key points: 5G 5G will be a great technology but it’s not there yet and events are not going to be run off 5G any time soon.  Chris explained that it’s a really complex technology and there are lots of developments still to come.  Going from 4G to 5G is a much bigger step change than from 3G to 4G so it will take time for the full range of functionality to be available. Over the next five to six years it will integrate more closely with Wi-Fi rather than replace it.  In the short term 5G will be of more benefit to event attendees than event organisers. Long term it does have some exciting potential for event organisers.   Wi-Fi 6 Wi-Fi 6 is already here but has been rebranded to make it sound more exciting! Again it is something that is a multi-year evolution and is seeping into the market. It is backwards compatible which means you don’t need new devices to be able to use it, although to take full advantage you would need a new device. The main benefit of Wi-Fi 6 is much greater [...]

2020-06-14T20:40:45+01:00June 14th, 2020|Categories: News|Tags: , , , , , |

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.   Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |

Super Bowl LIV – Multi-million dollar experiential marketing in Miami

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are turned to less expensive experiential marketing events to try to cash in on the big game. We loved the activations inspired by the annual Super Bowl and the way that brands make the most of the weekend to engage with fans.  In Atlanta last year there were some fantastic activations and this year was just as good.   Lowe’s Hometown, an NFL-themed neighbourhood, featured 32 custom dwellings, one for each team, and was described as a completely interactive experience designed to engage, wow, and inspire fans. Miami’s warm weather would have helped visitor numbers and engagement rates.                                  Other exciting experiential offerings included:  Stella Artois, who dispensed with a traditional ad and instead created a European Port at the Wharf Miami. Celebrities, live music, and top quality food were on offer alongside boat rides on branded VanDutch yachts.   Photo credit: Stella Artois                         Rolling Stone held its 10th annual Super Bowl party, which featured live music and a celebration of their partnership with Can-Am Spyder. Partygoers had a chance to discover the complete Can-Am lineup [...]

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Data and Dining

Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020.  It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry will co-host the event at the luxurious 5-star Soho Hotel in London with our own Rob Murdoch. Our headline speaker will be an ex Cambridge Analytica behavioural scientist who will talk about influencing visitors at your event. Other speakers will give insights on using data at events and how to increase return on marketing investment. Appetite built, the morning’s session will adjourn to a nearby restaurant owned by Michelin-star chef, Jason Atherton. Here, we will sample a seven-course tasting menu with wine pairing.                                 This will mark the 3rd edition of this event that we have run with Event Industry News. Previous attendees have gained invaluable insights into the world of data analytics for events. You can read all about last year’s event and speaker insights here. You can also check out the showreel from the first event here.  There are limited places remaining, please email us if you would like to find out more.    

2020-02-03T10:06:35+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Introducing our new Twitter integration

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter integration as part of our continuous improvements to our platform. We tested it at the end of last year at Event Tech Live. Along with the data to show the footfall at our stand, the number of engaged visitors, dwell time and more, we can also see data for tweets using the hashtag #ETL19. We can see how event organisers, exhibitors and attendees are talking about the event.                                  You can view the total tweets sent containing your chosen hashtag during the whole event, or view by individual day You can see the number of unique users that tweeted using the hashtags you are following. Our platform also calculates your total potential audience, this is based on the number of followers that each unique user has.    We already know that some of our clients use their event analytics to determine which areas of a stand are most interesting and then use that to determine the stories they put out on social media about the event.  Now you can link your Twitter analytics to your event analytics and get a fuller picture of how attendees are engaging [...]

Double award-winning event technology 

We’re still buzzing from the Event Tech Awards where, for the second year in a row, we picked up top spot in two categories. They were Best use of Technology for Event Analytics / Data Collection and Best use of Wireless Technology.  We were also shortlisted for three other awards this year: Best Technology Partnership with SaleStratus, Best use of technology at a Brand Event, and Best Venue Installation.                         Our technology provides clients with event analytics and as we continue to develop and improve what we offer, it is fantastic to see our work recognised in top industry awards.                 Thanks to all of our clients who supported us, especially those who provided testimonials for the entries.  These were just some of their comments: “The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future.” “Detailed events analytics is the future for event technology”                         The awards rounded off a fantastic first day at Event Tech Live. Our Commercial Director Rob Murdoch was one of the speakers during the event.  We also welcomed some familiar clients and new faces (and potential customers!) to our stand. Our coffee bar was very popular and particularly busy on [...]

2019-11-08T17:39:36+00:00November 8th, 2019|Categories: Blog, News|Tags: , , , , |

See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology.  Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , |

Production Bureau – Case Study

          Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools.  Visitors were encouraged to engage with their client's content via a bespoke interactive interface. Production Bureau also installed a coffee bar and barista. The Challenge Production Bureau wanted to gather detailed metrics about the movement and engagement of stand visitors to help them understand how their stand was performing. Multiple screens and a coffee bar offered ample opportunity for visitors to stop and engage and Production Bureau wanted to understand if they’d achieved their aim of creating an inviting environment for visitors and staff. The Solution Three Exposure Analytics sensors were setup on the stand and monitored the delegate numbers, dwell and engagement time. The discreet sensors also captured information about busy areas of the stand and flow routes between the different sections. The Data The total number of engaged visitors was 3,635, this represents the number of prospects that dwelled for more than 60 seconds at the stand during the three days.  Engaged dwell time of nearly nine minutes was high due to staff chats, photos, demos and the coffee.           The flow chart demonstrates the value of coffee to the stand, the density of traffic flow from the coffee stand to the centre reception is very clearly illustrated.             [...]

2019-08-07T10:38:15+01:00August 7th, 2019|Categories: Case studies|Tags: , , , |