eventtech

>Tag: eventtech

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.   Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |

Super Bowl LIV – Multi-million dollar experiential marketing in Miami

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are turned to less expensive experiential marketing events to try to cash in on the big game. We loved the activations inspired by the annual Super Bowl and the way that brands make the most of the weekend to engage with fans.  In Atlanta last year there were some fantastic activations and this year was just as good.   Lowe’s Hometown, an NFL-themed neighbourhood, featured 32 custom dwellings, one for each team, and was described as a completely interactive experience designed to engage, wow, and inspire fans. Miami’s warm weather would have helped visitor numbers and engagement rates.                                  Other exciting experiential offerings included:  Stella Artois, who dispensed with a traditional ad and instead created a European Port at the Wharf Miami. Celebrities, live music, and top quality food were on offer alongside boat rides on branded VanDutch yachts.   Photo credit: Stella Artois                         Rolling Stone held its 10th annual Super Bowl party, which featured live music and a celebration of their partnership with Can-Am Spyder. Partygoers had a chance to discover the complete Can-Am lineup [...]

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Introducing our new Twitter integration

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter integration as part of our continuous improvements to our platform. We tested it at the end of last year at Event Tech Live. Along with the data to show the footfall at our stand, the number of engaged visitors, dwell time and more, we can also see data for tweets using the hashtag #ETL19. We can see how event organisers, exhibitors and attendees are talking about the event.                                  You can view the total tweets sent containing your chosen hashtag during the whole event, or view by individual day You can see the number of unique users that tweeted using the hashtags you are following. Our platform also calculates your total potential audience, this is based on the number of followers that each unique user has.    We already know that some of our clients use their event analytics to determine which areas of a stand are most interesting and then use that to determine the stories they put out on social media about the event.  Now you can link your Twitter analytics to your event analytics and get a fuller picture of how attendees are engaging [...]

Double award-winning event technology 

We’re still buzzing from the Event Tech Awards where, for the second year in a row, we picked up top spot in two categories. They were Best use of Technology for Event Analytics / Data Collection and Best use of Wireless Technology.  We were also shortlisted for three other awards this year: Best Technology Partnership with SaleStratus, Best use of technology at a Brand Event, and Best Venue Installation.                         Our technology provides clients with event analytics and as we continue to develop and improve what we offer, it is fantastic to see our work recognised in top industry awards.                 Thanks to all of our clients who supported us, especially those who provided testimonials for the entries.  These were just some of their comments: “The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future.” “Detailed events analytics is the future for event technology”                         The awards rounded off a fantastic first day at Event Tech Live. Our Commercial Director Rob Murdoch was one of the speakers during the event.  We also welcomed some familiar clients and new faces (and potential customers!) to our stand. Our coffee bar was very popular and particularly busy on [...]

2019-11-08T17:39:36+00:00November 8th, 2019|Categories: Blog, News|Tags: , , , , |

See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology.  Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , |

Production Bureau – Case Study

          Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools.  Visitors were encouraged to engage with their client's content via a bespoke interactive interface. Production Bureau also installed a coffee bar and barista. The Challenge Production Bureau wanted to gather detailed metrics about the movement and engagement of stand visitors to help them understand how their stand was performing. Multiple screens and a coffee bar offered ample opportunity for visitors to stop and engage and Production Bureau wanted to understand if they’d achieved their aim of creating an inviting environment for visitors and staff. The Solution Three Exposure Analytics sensors were setup on the stand and monitored the delegate numbers, dwell and engagement time. The discreet sensors also captured information about busy areas of the stand and flow routes between the different sections. The Data The total number of engaged visitors was 3,635, this represents the number of prospects that dwelled for more than 60 seconds at the stand during the three days.  Engaged dwell time of nearly nine minutes was high due to staff chats, photos, demos and the coffee.           The flow chart demonstrates the value of coffee to the stand, the density of traffic flow from the coffee stand to the centre reception is very clearly illustrated.             [...]

2019-08-07T10:38:15+00:00August 7th, 2019|Categories: Case studies|Tags: , , , |

Learning and fine dining

Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence? How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant? Last year we hosted our first event and it was a fantastic day. You can see the highlights in this video Surrounded by film history and the iconic Bafta mask we heard from Adam Parry, Editor of Event Industry News, Guy Lomas Head of Global Events for Philips, Amir Vered of eForce at Olympia London, Becci Pell from Hafele and Dr. James Morgan of Westminster University. This year, Adam Parry and Dr James Morgan will return along with new guest speakers Andy Sexton of 2LK, Nav Moulavi of Canon, and Phil McCluskey of the Princes Trust. We’ll be looking at trends in event technology and measuring the return on marketing investment at events and experiential activity. There’s a great selfie opportunity too! And if that’s not enough to tempt you, once the learning is over, we move on to fine dining at a near by Michelin star restaurant and a seven course tasting menu. We have a few spaces left if you would like to join us on Friday 5 April. Please get in touch for more information.

2019-06-19T11:38:40+00:00March 14th, 2019|Categories: Blog, News|Tags: , , |

Apple still a winner with the cool kids….

Our Exposure Event Analytics platform has been in operation throughout the year at a range of indoor and outdoor events. Among these were an established rock festival, an up and coming dance music festival and a high profile art fair. Exposure features reports on average dwell time, attendee flow and heatmapping. We are also able to analyse what devices people are using. And one thing is clear, no matter what the sales charts say the cool kids' love affair with Apple products continues. mobstats2 *Market share data is from Comscore's MobiLens report for USA. We used this as the three events we examined were all in the USA.As the audience age drops so does the percentage of Apple devices. You can draw any number of conclusions from that but the percentage difference in mean income for these groups will be wildly different than device ownership. The kids will make sacrifices to own an iPhone and people who can drop $20,000 on a limited edition print probably wouldn't think to buy anything else.It's apparent that even though the overall market share data points to a growing share for Samsung and others Apple still maintains a large customer base in the affluent, younger demographic that attends music and art events.If you have any questions about this data or the Exposure Event Analytics platform email me rob.murdoch@exposureanalytics.com or use the contact form.

2014-09-23T15:40:27+00:00September 23rd, 2014|Categories: Blog|Tags: , , , , , , |
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