Experiential & Live Events
Experiential events can be extremely impactful for all kinds of organisations. Discover how our products can assist you at every stage of your experiential event, including measuring its success and gathering data on your visitors.
Gather unique metrics about the movement and engagement of your visitors
We support some of the largest brands – both directly and through agencies – across 28 countries worldwide. Rather than relying on second hand data from the event organisers we can help you demonstrate engagement ratios, visitor dwell times and brand exposure through data that belongs exclusively to you. Our sensor solutions give you data that you can rely on and insights you can act on.
How do we help to measure success for experiential and live events?
Preparation
Our team of analytics experts spend time understanding what our clients want to measure and advising them on other metrics available through our state-of-the-art sensor system.
For clients that are touring experiential and live events in multiple locations around the country, the data gathered from our solutions can help compare different locations to determine which ones can provide optimum footfall and visitor engagement for better results.
Based on the data requirements, our team scopes out which sensors are required to capture the data; we work with our clients to formulate an install plan as well as getting them set up on their events dashboard.
Activation
During experiential and live events, the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Based on this data they can adjust their space and staffing to encourage better results. If a client is launching a new product (a car or perfume, for example) and touring with it, our sensors can measure how engaged the audience is at each event location with their new product.
Consolidation
After the event, our clients can conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that they have conducted). They can then use the insights gleaned from events to make better decisions and plan changes for future events.
The data can help clients determine the best locations for visitor engagement, as well as identifying which demographics were most engaged with their products and measuring the rate of conversion from passers-by to engaged participants.
Additionally, clients can identify whether the weather conditions had an impact on their event – for example, comparing visitor numbers on a rainy day vs. a sunny day. All this information is invaluable for planning future events and justifying and securing future event budgets.
Consolidation
After the event, our clients can conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that they have conducted). They can then use the insights gleaned from events to make better decisions and plan changes for future events.
The data can help clients determine the best locations for visitor engagement, as well as identifying which demographics were most engaged with their products and measuring the rate of conversion from passers-by to engaged participants.
Additionally, clients can identify whether the weather conditions had an impact on their event – for example, comparing visitor numbers on a rainy day vs. a sunny day. All this information is invaluable for planning future events and justifying and securing future event budgets.
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