After the event, our clients can conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that they have conducted). They can then use the insights gleaned from events to make better decisions and plan changes for future events.
The data can help clients determine the best locations for visitor engagement, as well as identifying which demographics were most engaged with their products and measuring the rate of conversion from passers-by to engaged participants.
Additionally, clients can identify whether the weather conditions had an impact on their event – for example, comparing visitor numbers on a rainy day vs. a sunny day. All this information is invaluable for planning future events and justifying and securing future event budgets.