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event analytics

Home>Tag: event analytics

Planning By Numbers 

Delegates at our Data and Dining event in March 2020 welcomed Hina Mistry, Project Director at the global independent experience company - Imagination. Hina talked to the group about the importance of planning by numbers - using the right metrics to measure and improve the impact of clients’ exhibitions and activations. She shared her experience of supporting clients to create successful stands and how the right numbers drive the decisions.   The big numbers Organisers are the first to use numbers to create the ‘buzz’. “One of the biggest events in the industry”, “Attended by almost all the professionals in the industry” and “This event is the focal point for decision makers in the industry” are frequent claims. But do the big numbers mean anything for you and your return on investment? Similarly, brands’ expectations from their activations often need further analysis and quantification. Hina talks to brands about what success looks like for them. She shared the phrases she often hears -   “Impactful presence wow factor - it’s the biggest event in the industry” “All our competitors will be there - we need to be the most innovative” “The industry to see we are the leaders” “The stand that must be visited”. All need quantifying. Hina shared an example of a recent client and how she used data to help dig deeper and evaluate their existing stand, before making recommendations for the future. The right numbers Rather than chasing broad targets, all exhibitors need to ask themselves questions such as: [...]

2020-06-14T21:14:23+01:00June 14th, 2020|Categories: Blog, News|Tags: , , , , |

Trends in Event Technology

Chris Green from Etherlive spoke at our recent Data and Dining event. Etherlive is an event technology services company working at events of all sizes from pop-ups to exhibitions, festivals and large outdoor sporting events. He updated us on trends in event technology and the impact 5G and Wi-Fi 6 will have on future events and over what time period.  Here are the key points: 5G 5G will be a great technology but it’s not there yet and events are not going to be run off 5G any time soon.  Chris explained that it’s a really complex technology and there are lots of developments still to come.  Going from 4G to 5G is a much bigger step change than from 3G to 4G so it will take time for the full range of functionality to be available. Over the next five to six years it will integrate more closely with Wi-Fi rather than replace it.  In the short term 5G will be of more benefit to event attendees than event organisers. Long term it does have some exciting potential for event organisers.   Wi-Fi 6 Wi-Fi 6 is already here but has been rebranded to make it sound more exciting! Again it is something that is a multi-year evolution and is seeping into the market. It is backwards compatible which means you don’t need new devices to be able to use it, although to take full advantage you would need a new device. The main benefit of Wi-Fi 6 is much greater [...]

2020-06-14T20:40:45+01:00June 14th, 2020|Categories: News|Tags: , , , , , |

Using data to tell your story

Graham Smith of Shelton Fleming joined us as one of the guest speakers at our recent Data and Dining event to share some useful insight about using data to tell your story.  Shelton Fleming use Exposure Analytics sensors and the data they collect to help evaluate the thought-provoking experiences they create for their clients.  One of Graham’s key points was the insight comes from data and context; and it’s only when you put those two things together that you can tell your story.  Here’s what else he shared with us:   Bias and Correlation  When we’re looking at data, it is really important to avoid bias. We need to avoid thinking the data is showing what we want it to show and trying to nudge towards a favourable interpretation. This does clients a disservice. One tip Graham gave was to try to prove yourself wrong if you are worried about how you are interpreting the data.  We also need to be careful that we don’t confuse correlation with causation. Graham gave us a great example of a correlation that isn't necessarily causation with this graph of drowning incidents and ice cream consumption The data shows a clear correlation between raised ice cream consumption and drowning. Why?   Are we literally drowning in ice cream? Do grieving relatives eat more ice cream?  Were our mums right to say that swimming on a full stomach is dangerous?   Or is there a missing link - some context that we need? In this case, it [...]

2020-04-20T09:06:38+01:00April 20th, 2020|Categories: Blog|Tags: , , , |

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.   Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |

Super Bowl LIV – Multi-million dollar experiential marketing in Miami

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are turned to less expensive experiential marketing events to try to cash in on the big game. We loved the activations inspired by the annual Super Bowl and the way that brands make the most of the weekend to engage with fans.  In Atlanta last year there were some fantastic activations and this year was just as good.   Lowe’s Hometown, an NFL-themed neighbourhood, featured 32 custom dwellings, one for each team, and was described as a completely interactive experience designed to engage, wow, and inspire fans. Miami’s warm weather would have helped visitor numbers and engagement rates.                                  Other exciting experiential offerings included:  Stella Artois, who dispensed with a traditional ad and instead created a European Port at the Wharf Miami. Celebrities, live music, and top quality food were on offer alongside boat rides on branded VanDutch yachts.   Photo credit: Stella Artois                         Rolling Stone held its 10th annual Super Bowl party, which featured live music and a celebration of their partnership with Can-Am Spyder. Partygoers had a chance to discover the complete Can-Am lineup [...]

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Introducing our new Twitter integration

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter integration as part of our continuous improvements to our platform. We tested it at the end of last year at Event Tech Live. Along with the data to show the footfall at our stand, the number of engaged visitors, dwell time and more, we can also see data for tweets using the hashtag #ETL19. We can see how event organisers, exhibitors and attendees are talking about the event.                                  You can view the total tweets sent containing your chosen hashtag during the whole event, or view by individual day You can see the number of unique users that tweeted using the hashtags you are following. Our platform also calculates your total potential audience, this is based on the number of followers that each unique user has.    We already know that some of our clients use their event analytics to determine which areas of a stand are most interesting and then use that to determine the stories they put out on social media about the event.  Now you can link your Twitter analytics to your event analytics and get a fuller picture of how attendees are engaging [...]

Double award-winning event technology 

We’re still buzzing from the Event Tech Awards where, for the second year in a row, we picked up top spot in two categories. They were Best use of Technology for Event Analytics / Data Collection and Best use of Wireless Technology.  We were also shortlisted for three other awards this year: Best Technology Partnership with SaleStratus, Best use of technology at a Brand Event, and Best Venue Installation.                         Our technology provides clients with event analytics and as we continue to develop and improve what we offer, it is fantastic to see our work recognised in top industry awards.                 Thanks to all of our clients who supported us, especially those who provided testimonials for the entries.  These were just some of their comments: “The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future.” “Detailed events analytics is the future for event technology”                         The awards rounded off a fantastic first day at Event Tech Live. Our Commercial Director Rob Murdoch was one of the speakers during the event.  We also welcomed some familiar clients and new faces (and potential customers!) to our stand. Our coffee bar was very popular and particularly busy on [...]

2019-11-08T17:39:36+00:00November 8th, 2019|Categories: Blog, News|Tags: , , , , |

Case Study – Evaluating an Immersive Experience

Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers. The Challenge As companies increase their experiential budgets, the pressure to prove return on investment grows. The enormous amount of time, energy and money that goes into large-scale experiential events such as our client’s stand at a major event warrants detailed evaluation. But how best to measure? Organisers provide footfall figures but how accurate are they? Can you trust your recollections of when a stand was busy and when it was quiet? Do you know which zones generated the most engagement and how people flowed between the different sections of the stand. Historically, our client has used multiple evaluation tools including onsite surveys, post event surveys, press coverage, lead capture information, badge scanning, and social media activity to evaluate events. They are always looking for ways to enhance this and use both qualitative and quantitative information to measure success. The Solution Data captured by Exposure Analytics sensors, which anonymously pick up signals from wifi enabled devices, allowed our client and their experiential agency to get accurate footfall figures. The numbers did vary from the organiser’s official total, but after investigation, it was determined that the sensor data was the accurate figure. Along with overall visitor numbers the beacons also plot flow routes around the stand, capture dwell time in each zone, and generate heat maps. All of [...]

2020-04-29T09:52:35+01:00September 17th, 2019|Categories: Case studies|Tags: , , |