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Case Study – Evaluating an Immersive Experience

Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers. The Challenge As companies increase their experiential budgets, the pressure to prove return on investment [...]

2020-04-29T09:52:35+01:00September 17th, 2019|Categories: Case studies|Tags: , , |

Production Bureau – Case Study

          Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools.  Visitors were encouraged to engage with their client's [...]

2019-08-07T10:38:15+01:00August 7th, 2019|Categories: Case studies|Tags: , , , |

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a [...]

2019-06-21T10:45:38+01:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Five steps to improving your customers’ experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand how [...]

2019-06-18T14:43:05+01:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |