Exhibitions | Exposure Analytics

Exhibitions Stands

If you are an attending an exhibition, our technology can help you gather valuable data on visitors to your stand. Find out how our products can assist you at every stage of your event.

Gather unique metrics about the movement and engagement of your visitors

We have worked with our clients on over 3000 events in some of the largest exhibition spaces around the world.  Our clients are constantly telling us that events are one of the hardest elements of the marketing budget to justify as they are notoriously difficult to  measure  accurately. O r sensor solutions help solve that problem.

How do we help to measure success at exhibitions?

Preparation

Our team of analytics experts spend time understanding what our clients want to measure and advising them on other metrics available through our state-of-the-art sensor system. Based on the data requirements, our team scopes out which sensors are required as well as determining the right location of the stand for optimum footfall and visitor engagement, and to capture the data that will help you assess your current event and improve future ones. We also work with our clients to formulate an install plan as well as getting them set up on their events dashboard.

Activation

During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Clients can measure visitor footfall around their stand as well as the levels of visitor engagement to help them determine not just how many visitors engaged with their brand, but how visitors engaged with their brand. Based on this data, our clients can measure the value of the event and also adjust their space and staffing to encourage better results.

Activation

During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Clients can measure visitor footfall around their stand as well as the levels of visitor engagement to help them determine not just how many visitors engaged with their brand, but how visitors engaged with their brand. Based on this data, our clients can measure the value of the event and also adjust their space and staffing to encourage better results.

Consolidation

After the event our clients can conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that they have conducted). They can then use the insights gleaned using our solutions to plan improvements on various elements of their event for better performance in the future – the design of the stand, for example, to optimise the flow of visitors, or altering messaging based around demographic data. This information is also invaluable for justifying and securing future event budgets.