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Exhibitions Stands

If you are an attending an exhibition, our technology can help you gather valuable data on visitors to your stand. Find out how our products can assist you at every stage of your event.

Organising large events and consumer shows takes a lot of time and money. They are crucial to getting new products and services in front of customers and showing them how they can help improve their own services as a result.

If your company is considering exhibiting at these events, then you must be able to analyse the data from them to see how your presentation and visibility are working. Using technology such as a people counter can be invaluable in determining how many people visited your stand and how long they stayed.

Let us take a look at how using a people counter from Exposure Analytics can improve your accuracy in visitor analytics and identify visitor trends.

Why Present at Exhibitions and Trade Shows

But, before we get into it, why might you look to present at exhibitions and trade shows? Here are just a few key benefits of doing so.

Targeting New, Relevant Customers

There are many exhibitions and trade shows around the world that showcase the latest innovations in technology and products. These events will attract new and relevant customers who will be looking at which products they will want to use or sell to their customers.

By presenting at these exhibitions and trade shows, you will be placing your products and systems in front of this audience and hopefully helping people make informed decisions and improving your conversion rates.

These events are an ideal way to improve your exposure to new companies while also analysing the traffic you receive to help make better decisions going forward.

Building Relationships With Existing Customers

Together with encouraging new customers, you can also continue to build your relationships with existing customers. This will help to improve your marketing effectiveness by increasing your product exposure and hitting your target audience.

By talking with people who already use your products, you can get powerful insights into customer satisfaction, and also monitor the level of interest in your new products. Customers who may have just started using your products can be encouraged to use other things that your company offers. You can also have a dedicated customer success manager on hand to answer any questions and offer support.

Many companies that present at events and trade shows are using technology to analyse foot traffic trends and use experiential marketing to help engage with customers to improve their experience.

Speak Directly to Your Target Customers

One thing that trade shows and exhibitions can offer is a chance to speak directly to your target customers. With increased customer engagement levels and the ability to focus directly on those looking to use products such as yours, you can tailor your marketing efforts more effectively.

One way you can engage with your customers is to understand how they interact with the world and what they do to make informed decisions. As an example, if you know that many of your customers are young people, then this will give you a good opportunity to know where they get their information.

You can use interactive digital signage systems, social media and other technology to speak to your customers and get accurate data on customer satisfaction levels and what needs to be done to improve.

Data collected at events can be invaluable and create actionable insights into what your existing customers want, and how to meet their needs. Analysing these customer trends will give you ideas for future marketing strategies and where your marketing team can target to get the best value for money.

We at Exposure Analytics want to give you the best solutions to understanding your customers. To do this, we have created a variety of advanced sensors and other tools to help create accurate visitor counting and adaptive algorithms to help you analyse this data to give the best outcome.

Learn More About Your Competitors and Industry Developments

Part of running a successful business is understanding what your competitors are doing and finding ways to outperform them. You also need to understand the latest industry developments and what products will likely be needed in the future to continue to grow your company. While marketing surveys and other techniques can be used to identify trends and competitor movements, trade fairs and exhibitions are a great way to discover this information.

You will likely see your competitors presenting at these events with you, so there is a lot of opportunity to see how they manage their flow of traffic and analyse peak visitor times to their area. It is important to note that you don’t want to copy what they are doing. You want to be innovative and offer visitors a viable alternative that they will want over your competition.

As a presenting company yourself, you will also be able to see how your competitors use technology to analyse their visitor data. They may use a people counter and technology such as thermal imaging systems and other devices to find out how many people visit their presentation area, and what people interact with while they are there.

How a People Counter Can Help Improve Your Performance at Exhibitions

Understanding how you perform at events and exhibitions is vital to making the event as successful as possible. Exposure Analytics has a variety of tools that can help you collect important data and use it to measure your performance throughout the event. This data will enable your company to target areas for improvement going forward, and increase those areas which worked well.

So, without further ado, here are a few ways in which a people counter can help to improve performance.

Understand What Your Customers Want to See

To attract visitors to your presentation area, you need to understand what your customers want to see. Some of this data can come from market research and previous events, but creating accurate visitor counting and foot traffic trends will help you improve further.

There are several ways that you can collect data on the number of visitors you see at your presentation. However, it is worth noting that not all of them are accurate enough to give you the data you need. Nevertheless, you can find some of the most common methods below:

  • Mechanical counters are used to see how many people enter and leave an area. However, these can not show how long people spent in a certain area or where they went.
  • Digital counters can include beam counters that work in a similar way to mechanical versions. However, you would need a number of these to see where visitors were going within your presentation accurately.
  • A manual counter can be effective, but this type of person counter will require additional staff who will need to dedicate time to this specific role. This can also be hard if there is a full arena with many people.
  • Thermal counters are a good way to see many people at once and where they are moving. They can sometimes be less than accurate if they are only spotting hot areas instead of individuals.

At Exposure Analytics, we offer a range of people counters that are highly accurate and can give you the range of data that you need to make informed choices about your presentation. With products such as the Ex Sensor (which detects the smart devices people carry) and the sensor-based Apex, we can provide up-to-date data using advanced machine-learning algorithms and a variety of thermal sensors and people-tracking technology.

Create More Memorable Experiences

To engage with your visitors and have them stay longer at your presentation area, you need to create a memorable experience. These experiences need to cater to the type of audience you are looking to attract.

Using people counter data, you can see how many people visit your area and where they go. This can give you access insights into actual traffic numbers – and, with battery-operated sensors around your presentation area, you can see what piques their interest.

A younger audience, for example, will want a more interactive experience that will capture their imagination and offer entertainment. However, with an older audience, too much technology might make them feel overwhelmed and lose interest.

This is a fine balancing act that requires trial and error. This can be minimised by using data to check for throughput rate, any drops in conversion rate, and the flow of traffic. You can also analyse the average visitor time at your presentation to see how engaging your area is.

Optimise Your Offering For Future Shows

If this is the first time that you have used advanced people counter technology, then it will take time to collect the data you need to improve your foot traffic. However, once the event is over, you can start to look at what worked well, and what may need some improvement, by using the following steps.

  • Look at the number of people visiting your presentation and how long they typically stayed. This can give you a good idea of how engaging your presentation was.
  • If you had a number of elements to your presentation, look at where people gravitated to the most. This will show you which areas you need to use again.
  • Try new things with each presentation to see what works and what doesn’t. It may take a few events to get the balance right – but, with the right data, this will happen a lot quicker, and have a bigger impact on the people coming to your presentations.

Finding an insight beyond people counting can help you use all the available data to maximise your visitors’ experience and give you the edge over your competitors.

Improve Your ROI

As a growing company, you will always be looking at your ROI (Return on Investment) and how you can make this better. Part of this will be how much you are spending on your presentations at exhibitions and events.

The overall cost will be affected by how much each presentation costs to run, against any increase in customers, sales, and annual growth rate. To achieve the best balance, you want to have people engage with your presentation and either complete sales or have leads that you can nurture.

The more business you can generate from these presentations, the more cost-effective they will become. This could mean that you then have the budget to attend more events. This greater exposure will help you to get your brand in front of more people and make your company a bigger player in the market.

With the money you save with this type of data collection, you can shift resources into other areas of your business to help your company expand and grow. This could include new products, expansion, wider advertising avenues, and greater profits.

How Exposure Analytics Can Help Your Organisation

With companies trying to compete in an ever-growing market, you need to have an edge that you can use over your competitors. Analytics can be the solution to having a better marketing plan, and a greater understanding of your target audience.

Using tools such as those provided by Exposure Analytics, your business can become more in tune with the needs of your customers, and learn to anticipate what they want in the future. You can also grow your brand into one that understands its customers and knows what values matter most to them.

Attending events and exhibitions gives you a hands-on approach to your customers. You will be able to interact with them and see what they want from your products. You can also get valuable data about your competitors and how they attract customers.

The data you collect will benefit every area of your company – from marketing to research and development. This will give you the ability to tailor your approach and fine-tune your processes to get the best return on your investment.

As your company grows, this data will help you move into areas you know will be profitable, while helping you to secure funding for growth.

While technology can seem daunting to some, it can revolutionise the way you do business. It is important to embrace the tools available to you and use them and the data they collect to maximise your productivity.

For more information about how Exposure Analytics can help take your exhibitions to the next level, get in touch today.

Gather unique metrics about the movement and engagement of your visitors

We have worked with our clients on over 5000 events in some of the largest exhibition spaces around the world.  Our clients are constantly telling us that events are one of the hardest elements of the marketing budget to justify as they are notoriously difficult to  measure  accurately. Our sensor solutions help solve that problem.

How do we help to measure success at exhibitions?


Our team of analytics experts spend time understanding what our clients want to measure and advising them on other metrics available through our state-of-the-art sensor system. Based on the data requirements, our team scopes out which sensors are required as well as determining the right location of the stand for optimum footfall and visitor engagement, and to capture the data that will help you assess your current event and improve future ones. We also work with our clients to formulate an install plan as well as getting them set up on their events dashboard.


During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Clients can measure visitor footfall around their stand as well as the levels of visitor engagement to help them determine not just how many visitors engaged with their brand, but how visitors engaged with their brand. Based on this data, our clients can measure the value of the event and also adjust their space and staffing to encourage better results.


During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Clients can measure visitor footfall around their stand as well as the levels of visitor engagement to help them determine not just how many visitors engaged with their brand, but how visitors engaged with their brand. Based on this data, our clients can measure the value of the event and also adjust their space and staffing to encourage better results.


After the event our clients can conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that they have conducted). They can then use the insights gleaned using our solutions to plan improvements on various elements of their event for better performance in the future – the design of the stand, for example, to optimise the flow of visitors, or altering messaging based around demographic data. This information is also invaluable for justifying and securing future event budgets.



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