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1 platform, 23 countries and over 1000 events!

2019-12-09T14:24:58+00:00December 9th, 2019|Categories: Blog, News|

What a 2019 it has been for Exposure Analytics. Another packed year helping our customers make the most of their events, exhibitions and activations. We started our year at CES in January and then attended Mobile World Congress in Barcelona and the Eve [...]

Using Data Effectively

2019-10-18T12:13:35+00:00October 17th, 2019|Categories: Blog, News|

In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of t [...]

Successful Summer Activations

2019-09-09T12:33:27+00:00September 9th, 2019|Categories: Blog, News|

Successful Summer Experiential As summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months. 2LK - Cannes Where better to start than Cannes, a destination made for sunshine and memorable [...]

Shortlisted for five Event Technology Awards

2019-07-30T09:56:08+00:00July 30th, 2019|Categories: Blog, News|

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead [...]

How to use event analytics to improve your brand experience

2019-06-21T10:45:38+00:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal [...]

Learning and Fine Dining – Part two

2019-06-18T15:21:57+00:00April 12th, 2019|Categories: Blog, News|

Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember. We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure A [...]

Five steps to improving your customers’ experience with event analytics

2019-06-18T14:43:05+00:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the exper [...]

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