Delegates at our Data and Dining event in March 2020 welcomed Hina Mistry, Project Director at the global independent experience company - Imagination. Hina talked to the group about the importance of planning by numbers - using the right metrics to measure and improve the impact of clients’ exhibitions and activations. She shared her experience of supporting clients to create successful stands and how the right numbers drive the decisions. The big numbers Organisers are the first to use numbers to create the ‘buzz’. “One of the biggest events in the industry”, “Attended by almost all the professionals in the industry” and “This event is the focal point for decision makers in the industry” are frequent claims. But do the big numbers mean anything for you and your return on investment? Similarly, brands’ expectations from their activations often need further analysis and quantification. Hina talks to brands about what success looks like for them. She shared the phrases she often hears - “Impactful presence wow factor - it’s the biggest event in the industry” “All our competitors will be there - we need to be the most innovative” “The industry to see we are the leaders” “The stand that must be visited”. All need quantifying. Hina shared an example of a recent client and how she used data to help dig deeper and evaluate their existing stand, before making recommendations for the future. The right numbers Rather than chasing broad targets, all exhibitors need to ask themselves questions such as: [...]
Following our last Data and Dining Event here is the amazing talk from Patrick Fagan from Capuchin. Watch the full presentation here
Now more than ever any public space needs to ensure that social distancing and occupancy levels are measured and maintained for the safety of everyone. Apex is the perfect solution to provide the safety and security required to maintain these levels within any space where the public can gather. Download our Apex - C19 PDF or contact us for more information. Keep well and keep safe.
Graham Smith of Shelton Fleming joined us as one of the guest speakers at our recent Data and Dining event to share some useful insight about using data to tell your story. Shelton Fleming use Exposure Analytics sensors and the data they collect to help evaluate the thought-provoking experiences they create for their clients. One of Graham’s key points was the insight comes from data and context; and it’s only when you put those two things together that you can tell your story. Here’s what else he shared with us: Bias and Correlation When we’re looking at data, it is really important to avoid bias. We need to avoid thinking the data is showing what we want it to show and trying to nudge towards a favourable interpretation. This does clients a disservice. One tip Graham gave was to try to prove yourself wrong if you are worried about how you are interpreting the data. We also need to be careful that we don’t confuse correlation with causation. Graham gave us a great example of a correlation that isn't necessarily causation with this graph of drowning incidents and ice cream consumption The data shows a clear correlation between raised ice cream consumption and drowning. Why? Are we literally drowning in ice cream? Do grieving relatives eat more ice cream? Were our mums right to say that swimming on a full stomach is dangerous? Or is there a missing link - some context that we need? In this case, it [...]
In these uncertain times our thoughts go to our staff, colleagues, customers, suppliers, competitors and friends. None of us have experienced anything like this before in our lifetimes. It feels surreal but it is so real and impacting on every single person in the world. If you watched a movie about this last year you would have never thought this possible. But here we are in a crisis out of our hands wondering what will happen next and when will it end. We have made a commitment to our staff that we will not lay anyone off - we will exit this period of uncertainty ready to hit the ground running and do what we can to help get the events industry back on its feet. At the moment we see no light at the end of the tunnel but we will get there; patience, resilience and support of each other is required. Easy to write down but hard to enact. We, like most businesses in the events industry had a great start to the year and with the prospect of some large and exciting projects ahead but since the outbreak we have seen revenue grind to a halt. Every business needs to act in the best way they think, we immediately began cutting back on expenditure, opening up dialogue with suppliers about existing contracts to see where we can work together in cost savings where possible but we are all in the same boat. We as a business are devoting this time [...]
We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass. Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]
The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are turned to less expensive experiential marketing events to try to cash in on the big game. We loved the activations inspired by the annual Super Bowl and the way that brands make the most of the weekend to engage with fans. In Atlanta last year there were some fantastic activations and this year was just as good. Lowe’s Hometown, an NFL-themed neighbourhood, featured 32 custom dwellings, one for each team, and was described as a completely interactive experience designed to engage, wow, and inspire fans. Miami’s warm weather would have helped visitor numbers and engagement rates. Other exciting experiential offerings included: Stella Artois, who dispensed with a traditional ad and instead created a European Port at the Wharf Miami. Celebrities, live music, and top quality food were on offer alongside boat rides on branded VanDutch yachts. Photo credit: Stella Artois Rolling Stone held its 10th annual Super Bowl party, which featured live music and a celebration of their partnership with Can-Am Spyder. Partygoers had a chance to discover the complete Can-Am lineup [...]
Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020. It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry will co-host the event at the luxurious 5-star Soho Hotel in London with our own Rob Murdoch. Our headline speaker will be an ex Cambridge Analytica behavioural scientist who will talk about influencing visitors at your event. Other speakers will give insights on using data at events and how to increase return on marketing investment. Appetite built, the morning’s session will adjourn to a nearby restaurant owned by Michelin-star chef, Jason Atherton. Here, we will sample a seven-course tasting menu with wine pairing. This will mark the 3rd edition of this event that we have run with Event Industry News. Previous attendees have gained invaluable insights into the world of data analytics for events. You can read all about last year’s event and speaker insights here. You can also check out the showreel from the first event here. There are limited places remaining, please email us if you would like to find out more.
You know that social media is a really important part of successful events and experiential activity. The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter integration as part of our continuous improvements to our platform. We tested it at the end of last year at Event Tech Live. Along with the data to show the footfall at our stand, the number of engaged visitors, dwell time and more, we can also see data for tweets using the hashtag #ETL19. We can see how event organisers, exhibitors and attendees are talking about the event. You can view the total tweets sent containing your chosen hashtag during the whole event, or view by individual day You can see the number of unique users that tweeted using the hashtags you are following. Our platform also calculates your total potential audience, this is based on the number of followers that each unique user has. We already know that some of our clients use their event analytics to determine which areas of a stand are most interesting and then use that to determine the stories they put out on social media about the event. Now you can link your Twitter analytics to your event analytics and get a fuller picture of how attendees are engaging [...]