Blog

>Blog

Measuring the Return on Marketing Investment

2019-03-13T12:18:02+00:00January 21st, 2019|Categories: Blog|

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The da [...]

Award-winning event technology

2019-06-19T11:48:24+00:00November 13th, 2018|Categories: Blog|

We were delighted to win not one but two awards at this year’s Event Tech Awards.  Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both. [...]

Event Tech Live 2018

2019-03-13T12:19:11+00:00November 5th, 2018|Categories: Blog|

This year’s Event Tech Live is nearly here and we can’t wait!  It’s a fantastic opportunity to find out more about the latest developments in event technology and as usual we’ll be there too, showcasing our event analytics technology. We’ll be on Stand [...]

Can you trust organisers’ attendance figures?

2019-03-13T12:19:44+00:00October 16th, 2018|Categories: Blog|

We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the numbe [...]

Let the data decide

2019-03-13T12:19:59+00:00September 24th, 2018|Categories: Blog|

There are many things to consider when you are planning experiential marketing activity, and understanding your target audience and where they spend their time is so important. We’re seeing a growing trend in experiential marketing activity that widens [...]

This website uses cookies and third party services. Ok