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In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of the part that our company has played in that. The data has always been there in abundance. It started at the door as you counted the footfall or the pre-registered visitors. The sign-in sheets gave you numbers as do the touchscreen points. Each stand ‘clicked in’ its visitors. The amount of data has never been a problem – it’s just that people didn’t use it in an effective way. I’m talking in the past tense, but it’s still widespread. Just recently I was at the IFA show in Berlin and visited the Samsung stand. Great stand, but with two people at the entrance using hand operated clickers to count visitors. The tech we provide captures more advanced data, but crucially presents it in a different way. Bosses used to scratch their heads over lists of figures in a spreadsheet, trying to work out whether this year’s show was better than last, and if the marketing budget is too high or too low. We’re now into the world of heatmaps and real-time data that provides information that can be interpreted effectively during the event as well as after the show. I’ve seen ‘Morning Prayers’ meetings on stands that analyse the visitor and dwell time data we provide – looking at [...]

Successful Summer Experiential As summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months. 2LK - Cannes Where better to start than Cannes, a destination made for sunshine and memorable experiences.  2LK, one of the experiential agencies we work with, did an amazing job with over 30 separate activations!  These were the highlights https://player.vimeo.com/video/344552280?title=0&byline=0&portrait=0?api=1&player_id=player1&autopause=1   Hendrick's - Kings Cross Station Hendrick’s Gin are masters of experiential marketing. This summer, their agency Space, installed the world’s longest floor wrap as part of a 70-metre branded tunnel at King’s Cross Station featuring rose and cucumber scented posters.    View this post on Instagram   Escape the conventional and embrace the delectable | @HendricksGin x @AgencySpace | #AGENCYSpace #GoBeyond . . . . #Hendricks #HendricksGin #CreativeAgency #Advertising #AdvertisingAgency #OnlineAdvertising #Marketing #BrandStrategy #Creative #London #Culture #CreativeCulture #KingsCross #StPancras #HendricksPortals #LondonCreatives #Gin #Ginstagram #gintonic #ginlovers #cucumber A post shared by @ agencyspace on Jul 25, 2019 at 9:05am PDT Charities too have been harnessing the power of experiential to support their fundraising and awareness raising. Two examples we spotted were from Action Aid and the British Red Cross. They are bringing their campaigns to life with hard-hitting experiences. British Red Cross - Westfield The British Red Cross created a free immersive exhibition to bring the world’s largest refugee camp, Cox’s Bazar in Bangladesh, to Westfield Stratford City for one week. This exhibition allowed people to: experience the journey made by thousands of fleeing refugees [...]

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of people they meet. Combined with our visitor mapping software - the two technologies together offer a unique and comprehensive package for exhibitors and organisers. Best use of technology at a Brand Event Using our sensor technology on a multi-event tour helps our client to plan and evaluate their brand events, and they can be sure that their activities are delivering maximum return on investment for both their brand and their partners. Best Venue Installation The eBox service offered by eForce at Olympia London gives detailed event analytics using our sensor technology to capture visitor numbers and flow, dwell times, engagement rates and heat maps.  The system is quick to install and the analytics can be accessed in real-time and feed directly into eForce’s own portal. Best use of Technology for Event Analytics / Data Collection Client view: "The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future." Best use of Wireless Technology Our client's main objectives were to get accurate footfall figures for their stand, dwell times and engagement rates, assess which zones were [...]

Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember. We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure Analytics to make the best use of their exhibition space, ensure there are no ‘bad’ locations for stands, and use the data in real time to get exhibitors rebooking.  He explained that as an organiser of a really busy event he can’t be everywhere on the day, and the data is vital to get the full picture of what’s happening. Adam showed a heat map from 2018s Event Tech Live generated by Exposure Analytics data. It revealed just how well used the space was, following significant layout changes over the five year history of the event.   Emotional Engagement Dr James Morgan then spoke about the importance of emotional engagement; how the way attendees feel about an experience creates positive or negative memories which can lead to behaviour change. Positive emotional experiences can prompt someone to buy a product or change their way of thinking. He went on to explain the importance of story-telling and the need for authentic stories to be built in to the design of an event or experiential activity. Emotional Engagement - How attendees feel about the live experience   Phil McCluskey talked about the work of the Prince’s Trust and how they helped him to turn his life around, including Rob’s work as his [...]