Can you trust organisers’ attendance figures?

2019-03-13T12:19:44+00:00October 16th, 2018|Categories: Blog|

We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the numbe [...]

Let the data decide

2019-03-13T12:19:59+00:00September 24th, 2018|Categories: Blog|

There are many things to consider when you are planning experiential marketing activity, and understanding your target audience and where they spend their time is so important. We’re seeing a growing trend in experiential marketing activity that widens [...]

1000 events and counting…

2019-03-13T12:20:42+00:00July 25th, 2018|Categories: Blog|

Exposure Analytics is celebrating a milestone, having completed 1000 events for our clients.  In just four years we’ve helped hundreds of companies to measure the impact of their events, activations and exhibitions. From festivals attracting over 100,0 [...]

Measuring the success of your event

2019-03-13T12:20:59+00:00June 15th, 2018|Categories: Blog|

Rob Murdoch was a guest on the Event Industry News podcast recently. He talked about Our work at over 1000 events with brands and agencies How stand holders can evaluate their performance at events How we measure engagement levels of activations, stand [...]

More signs of the growth of experiential retail

2019-03-13T12:21:22+00:00June 15th, 2018|Categories: Blog|

The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail.  There’s the well established trend towards [...]

Introducing Exposure Analytics

2019-03-13T12:21:40+00:00May 11th, 2018|Categories: Blog|

Forge SP is no more and we are now known as Exposure Analytics.  Many of our clients are already familiar with the name, as it is our flagship service and used around the world by event organisers, experiential agencies and many major brands. Our compa [...]

How does the weather impact events?

2019-06-12T11:34:17+00:00May 8th, 2018|Categories: Blog|

We all know that  the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform.  This makes it much easier for clients to compare events year on year, or day by day [...]

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