A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the exper [...]
Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence? How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant? Last year we hosted our [...]
We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Clients asked us for extra [...]
We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so [...]
We’re fascinated by the annual Super Bowl and the hype and fantastic experiential marketing that surrounds the game. We love taking a look at the range of activations taking place and the way that brands use the festival to engage with consumers. Last [...]
Rob Murdoch was a guest on the Event Industry News podcast recently. He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The da [...]
It's been another fascinating and busy year for the experiential marketing industry. Once again we've been delighted to play a key role in helping agencies and brands to evaluate the success of their experiences and events. Making the most of your mark [...]
We were delighted to win not one but two awards at this year’s Event Tech Awards. Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both. [...]
This year’s Event Tech Live is nearly here and we can’t wait! It’s a fantastic opportunity to find out more about the latest developments in event technology and as usual we’ll be there too, showcasing our event analytics technology. We’ll be on Stand [...]