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Shortlisted for five Event Technology Awards

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of [...]

2019-07-30T09:56:08+01:00July 30th, 2019|Categories: Blog, News|

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a [...]

2019-06-21T10:45:38+01:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Learning and Fine Dining – Part two

Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember. We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure Analytics to make the best use of [...]

2019-06-18T15:21:57+01:00April 12th, 2019|Categories: Blog, News|

Five steps to improving your customers’ experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand how [...]

2019-06-18T14:43:05+01:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

Learning and fine dining

Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence? How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant? Last year we hosted our first event and it was a fantastic day. [...]

2019-06-19T11:38:40+01:00March 14th, 2019|Categories: Blog, News|Tags: , , |

Live footfall counting with unrivalled accuracy

We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared.  Clients asked us for extra detail about how their customers enter, exit [...]

2019-03-13T12:14:19+00:00March 11th, 2019|Categories: Blog|

Mobile World Congress and the Event Production Show

We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the impact [...]

2019-06-19T11:43:35+01:00February 20th, 2019|Categories: Blog|

Measuring the Return on Marketing Investment

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The data provided by our sensors gives accurate footfall information, flow routes around a [...]

2019-03-13T12:18:02+00:00January 21st, 2019|Categories: Blog|