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See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, EX Sensors, Exposure Analytics Blog|Tags: , , , |

Using Data Effectively

In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of the part that our company has played [...]

2019-10-18T12:13:35+01:00October 17th, 2019|Categories: Exposure Analytics Blog, News|

Successful Summer Activations

Successful Summer Experiential As summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months. 2LK - Cannes Where better to start than Cannes, a destination made for sunshine and memorable experiences.  2LK, one of the experiential [...]

2019-09-09T12:33:27+01:00September 9th, 2019|Categories: Exposure Analytics Blog, News|

Shortlisted for 5 Event Technology Awards

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of [...]

2022-11-09T00:43:43+00:00July 30th, 2019|Categories: Exposure Analytics Blog, News|

How to use event analytics to improve brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]

Learning and Fine Dining – Part two

Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember. We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure Analytics to make the best use of [...]

2019-06-18T15:21:57+01:00April 12th, 2019|Categories: Exposure Analytics Blog, News|

5 ways to improve customer experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]