Venues and Event Organisers | Exposure Analytics

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Venue & Event Organisers

Our solutions can help event organisers better understand venues and the way attendees move around them in order to optimise events for better visitor engagement and footfall.

Gather unique metrics about the movement and engagement of your visitors

We have worked with major venues and event organisers, installing our sensors at exhibition spaces in over 35 countries over the last 8 years.

We understand that trust is key: trust between event organisers and exhibitors, and between venues and event organisers. All parties want to know that they have accurate measurement in place so they know they will get what has been promised to them.

Our sensors can provide insights into which areas of a venue were busiest, demographics and flow of visitors, and which speakers drew the largest crowd and kept them there for the longest period of time.

How do we help to measure success for venue and event organisers?

Preparation

Our team of analytics experts spend time understanding what our clients want to measure and advising them on other metrics available through our state-of the-art sensor system. Based on the data requirements, our team scopes out which sensors are required to capture the data and we work with our clients to formulate an install plan as well as getting them set up on their events dashboard.

Activation

During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Based on this data they can adjust their space and staffing to encourage better results.

Our sensors can identify which venue entrances are busiest and the most popular routes around the venue, so clients can adjust their event strategy in real-time – changing the location of staffing, for example, based on this data, to optimise staff engagement with event attendees. For theatre events, our technology can identify not just how many people enter the venue, but how long the stayed there for, helping the client make better decisions around the event in real time, and for future events.

Activation

During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Based on this data they can adjust their space and staffing to encourage better results.

Our sensors can identify which venue entrances are busiest and the most popular routes around the venue, so clients can adjust their event strategy in real-time – changing the location of staffing, for example, based on this data, to optimise staff engagement with event attendees. For theatre events, our technology can identify not just how many people enter the venue, but how long the stayed there for, helping the client make better decisions around the event in real time, and for future events.

Consolidation

After the event our clients can conduct more in-depth analysis of the data, join data together from other sources at the event e.g. a market research survey that they have conducted. They then use the insights gleaned to plan improvements for future events – for example, planning the location of the stand around the most popular area (such as a café or bar) to ensure more footfall – and justify future budgets.