Venue event tracking is one of the most important metrics for measuring the success of your events, ensuring they’re not only enjoyable but safe.
As a venue owner, getting the right tools in place can help you monitor the performance of each event, giving you valuable insight into how the space is being used and its occupancy. Having this data to hand supports priority concerns like health and safety, but also covers other key areas of event management – for example, catering.
Exposure Analytics is a leading events analytics solutions provider that has worked on over 5000 events worldwide. For your venue, our products will give you a clear picture of the occupancy and other real-time tracking data.
With us, you can better attract and sell your venue to other businesses looking to host or attend an event. Not only will they benefit from using your space, but using our beacon technology and EX sensors, they’ll be kept in the loop with both live and post-event metrics.
What is venue event tracking?
Venue event tracking is essentially the monitoring of attendee behaviour during an event at a specific venue. Whether the event is an experiential marketing or live event or other, venue event tracking collects location-based data that shows attendee engagement, from footfall count to how long a person stays in a certain space – for example, browsing a specific stand – and more.
Although the COVID-19 pandemic certainly hindered the events industry, in 2021, the average number of events per venue in the UK reached 124. Whilst this figure is still lower than pre-pandemic numbers of around 300 to 400, the events industry is beginning to recover, making venue event tracking essential for managing event logistics.
For venue organisers, our event tracking products will present you with an accurate picture of attendee experience, as well as identify potential revenue opportunities for future events or follow-ups.
Analytics can be used to investigate the efficiency of particular events, allowing you to become better informed on how you can improve aspects like the layout and design of the venue to increase sponsor ROI (return on investment) and attendee satisfaction.
Our venue event tracking solutions
Measure precisely how well your events are performing using our real-time venue event tracking systems.
As far as tracking technology goes, it’s come along leaps and bounds in recent years – how accurate has it gotten? Scarily good. Our equipment is almost 100% accurate with its collection of important event metrics. As a result, you can expect rich and accurate data when you work with us.