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In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of the part that our company has played [...]
Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers. The Challenge As companies increase their experiential budgets, the pressure to prove return on [...]
Successful Summer Experiential As summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months. 2LK - Cannes Where better to start than Cannes, a destination made for sunshine and memorable experiences. 2LK, one of the experiential [...]
Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools. Visitors were encouraged to engage with their client's content via a bespoke [...]
We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of [...]
Event Tech Live, now in its fifth year, is Europe’s only free-to-attend show dedicated to event technology. The Challenge Running a successful trade show takes a huge amount of time, effort and budget. During the event, organisers are in-demand and it’s hard to find time [...]
Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]
We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Clients asked us for extra detail about how their customers enter, [...]
We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the [...]