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About Claire Turner

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So far Claire Turner has created 34 blog entries.

Shortlisted for five Event Technology Awards

We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards. They are: Best Technology Partnership with SaleStratus SaleStratus is a lead capture app used by exhibitors to easily save the details of [...]

2019-07-30T09:56:08+01:00July 30th, 2019|Categories: Blog, News|

Event Tech Live – Case Study

          Event Tech Live, now in its fifth year, is Europe’s only free-to-attend show dedicated to event technology.  The Challenge Running a successful trade show takes a huge amount of time, effort and budget. During the event, organisers are in-demand and it’s hard to find time [...]

2019-07-18T21:25:19+01:00July 16th, 2019|Categories: Case studies|

How to use event analytics to improve your brand experience

Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend a [...]

2019-06-21T10:45:38+01:00June 20th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , , |

Live footfall counting with unrivalled accuracy

We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared.  Clients asked us for extra detail about how their customers enter, exit [...]

2019-03-13T12:14:19+00:00March 11th, 2019|Categories: Blog|

Mobile World Congress and the Event Production Show

We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the impact [...]

2019-06-19T11:43:35+01:00February 20th, 2019|Categories: Blog|

Measuring the Return on Marketing Investment

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The data provided by our sensors gives accurate footfall information, flow routes around a [...]

2019-03-13T12:18:02+00:00January 21st, 2019|Categories: Blog|

Experiences that worked in 2018 and planning for 2019

It's been another fascinating and busy year for the experiential marketing industry. Once again we've been delighted to play a key role in helping agencies and brands to evaluate the success of their experiences and events. Making the most of your marketing budget The most recent IPA Bellwether report is [...]

2019-03-13T12:18:19+00:00December 19th, 2018|Categories: Blog|

Award-winning event technology

We were delighted to win not one but two awards at this year’s Event Tech Awards.  Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both. They round off an amazing few [...]

2019-06-19T11:48:24+01:00November 13th, 2018|Categories: Blog|