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About Claire Turner

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So far Claire Turner has created 30 blog entries.

Mobile World Congress and the Event Production Show

We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the impact of the stands they have created and built for their clients.  Our team will be heading out on Saturday, ready to help exhibitors make sure their sensors are in place to capture all the data they need to evaluate their attendance. During the event and afterwards they’ll be able to review footfall around their stands, dwell time and engagement rates, as well as heat maps and flow charts of how people spent their time in and around the bigger stands. Closer to home (and probably with less sunshine!) other team members will be at the Event Production Show at Olympia. We’re looking forward to catching up with current clients, and meeting new ones.  If you are heading along, we’re on stand B4EA, please come and say hello. Or if you’d like to arrange a meet up then please get in touch. We’re also giving away dinner for two at Pollen Street Social, a fantastic 7 course tasting menu with wine pairing - definitely worth visiting our stand to enter! Alongside EPS, International Confex takes place, where five years ago it all began for our company. It was the very first event that we used our technology at.  Since then we’ve worked at [...]

2019-06-19T11:43:35+01:00February 20th, 2019|Categories: Blog|

Super Bowl LIII – Atlanta gets ready for some amazing experiences

We’re fascinated by the annual Super Bowl and the hype and fantastic experiential marketing that surrounds the game. We love taking a look at the range of activations taking place and the way that brands use the festival to engage with consumers. Last year’s favourites from Minneapolis included Nickelodeon, Ford and Hyundai, and our attention is now turning to the Atlanta event. There are two main events for fans, the Super Bowl Experience Driven by Hyundai, the NFL’s indoor interactive theme park. The Verizon Super Bowl live fan village is the key outdoor venue this year with a big free-entry space in the Centennial Olympic Park. Here, the fans will be able to enjoy live music on a number of stages and interact with a number of major brands. Ford are offering a VR drive in a truck, visitors can get into a Ford F-150, Super Duty or Ranger, put on some VR googles and head to Atlanta from a range of locations around the US. Ford Experience at the Atlanta Super Bowl Bridgestone are inviting fans to show off their catching skills on their performance field. Visitors can catch a pass from current NFL players and NFL Legends during multiple sessions throughout the week leading up to the game Nasa’s Kennedy Space Center is offering guests the chance to meet astronauts, discover NASA sports spinoffs, learn about playing football on Mars vs Moon vs Earth and check out the Mars rover concept vehicle, MRVN® Wilson will be demonstrating how official NFL [...]

2019-06-19T11:45:54+01:00January 29th, 2019|Categories: Blog|

Measuring the Return on Marketing Investment

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The data provided by our sensors gives accurate footfall information, flow routes around a stand, event or activation, along with heat maps and dwell time. Added together with lead capture, and other performance information, our data allows our clients to assess and evaluate experiential activity. In a wide ranging conversation, he also covered what our database has in common with Gangnam Style, how Exposure Analytics has evolved over the past four years, as well as plans for 2019 including another learning and fine dining event - let us know if you’d like to be added to the guest list. Over the last four years we have grown and evolved and can use our own experience and data to help clients. We have now been involved in measuring the impact of over 2000 events. More and more clients are using our technology at multiple events and year-on-year to compare and contrast performance.  This year we’re looking forward to powering more experiences through insight. If you have any questions please get in touch. To listen to our previous podcast with Event Industry News about measuring the success of your event go to Measuring the Success of your Event

2019-03-13T12:18:02+00:00January 21st, 2019|Categories: Blog|

Experiences that worked in 2018 and planning for 2019

It's been another fascinating and busy year for the experiential marketing industry. Once again we've been delighted to play a key role in helping agencies and brands to evaluate the success of their experiences and events. Making the most of your marketing budget The most recent IPA Bellwether report is a mixed picture; it shows that once again total marketing budgets have grown but at their slowest rate for around 3 years. This means that it's more important than ever to make the most of your budget and to be able to evaluate the impact of all marketing activities.  We can provide digital analytics for physical events to help to make that possible. Having hit the 1000 event milestone earlier this year after four years in business; six months later we've now surpassed 2000. Our sensors have captured data on behalf of clients in the US, Canada, all across Europe, the Far East and recently in Australia too. All of that data and our experience is channelled to provide insight to our clients, helping them to understand the results from their events and activations. This year more than ever we’ve been working with brands and agencies on an ongoing basis, from event to event and year on year. We've helped them to build up a picture of what's working well, what might need changing and capturing the data to enable them to make decisions about where to spend their budget in 2019. Success in 2018 For us, however you evaluate it, 2018 [...]

2019-03-13T12:18:19+00:00December 19th, 2018|Categories: Blog|

Award-winning event technology

We were delighted to win not one but two awards at this year’s Event Tech Awards.  Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both. They round off an amazing few months for us, during our first four years in business we helped clients to analyse the success of 1000 events. In the last six months we’ve worked on almost 1000 more. Our exhibition and event analytics information allows clients to see footfall past their stand or activation, engagement rates - how many people stopped for a closer look, popular routes around a stand or event, and how all of these figures change over the course of an hour, a day, or multiple days. When our Aperture facial detection system is deployed too, we can also give clients a demographic breakdown of who engaged with their activity. We know that event professionals, marketers and agencies who use our event technology find the data and insights valuable to evaluate their work, and invaluable to help them plan for their future events and activities. They gain the best value from being able to compare events year on year or different locations for a similar activation or stand. We’d like to say a huge thank you to Adam Parry and his Event Tech team, the new two day Event Tech Live was fantastic (albeit with slightly sore heads on day two after the award ceremony!). We [...]

2019-06-19T11:48:24+01:00November 13th, 2018|Categories: Blog|

Event Tech Live 2018

This year’s Event Tech Live is nearly here and we can’t wait!  It’s a fantastic opportunity to find out more about the latest developments in event technology and as usual we’ll be there too, showcasing our event analytics technology. We’ll be on Stand 12 near the Expo and Engage Stage. We’ve had a new stand designed this year and we’re looking forward to seeing what a difference it makes. If you’re coming along then please do say hello to our team. You might also like to catch Rob Murdoch on the Brand and Buzz stage. He’s speaking at 12 noon on the Wednesday with Dawn Farrow, CEO of Boom and Robin Carlisle, Chairman of Mobile Promotions.  They’ll be talking about how to measure the success of your event. The event promises to be even bigger and better than previous years as it now takes place over two days. In between are the Event Tech Awards, and we’ve got our fingers crossed as we’ve been shortlisted in two categories. If you can’t make it along, then Rob has talked through measuring the success of your event in this podcast. If you haven’t signed up yet then go to https://www.eventtechlive.com/ to make sure you can attend.

2019-03-13T12:19:11+00:00November 5th, 2018|Categories: Blog|

Shortlisted for Best Event Analytics and Data Collection

We’re really looking forward to the Event Tech Awards on November 7th, we’re delighted to have been shortlisted for two awards for our event analytics technology as well as being candidates for the People’s Choice award.  It’s amazing to think that when we wrote our entries six months ago we were approaching our 1000th event and have been so busy since then that we are now coming up to our 2000th event. Our award entries for Best Event Analytics and Data Collection and Best Wireless Technology were based on our work with a client who had been looking for a service to help them to evaluate their attendance and spend on shows and exhibitions. They had been looking for a solution like ours but had not been successful until hearing our Commercial Director, Rob Murdoch speak at an event. Our client’s main objectives were to find out exactly how visitors interacted with their stand, how they moved around it, how long they spent there, the demographics of the visitors and how well their staff performed on the stand. At previous shows the information they had was anecdotal and they wanted first hand data they could act on. We deployed 12 sensors and 2 Aperture camera systems in key locations to capture relevant data. During each morning pre-show briefing our data was presented to staff on the stand to highlight successes and areas that needed more attention. Using our heatmap and flow statistics staff could see the hotspots and the movement of visitors [...]

2019-03-13T12:19:28+00:00October 30th, 2018|Categories: Blog|

Let the data decide

There are many things to consider when you are planning experiential marketing activity, and understanding your target audience and where they spend their time is so important. We’re seeing a growing trend in experiential marketing activity that widens out the potential locations for brands to consider when they are planning their sponsorship, activations, and events. Ford made history recently by launching a new car at a gaming show. They made their decision based on data about who attends gaming shows and how that fits with their brand. Long-term they will be able to assess what impact that had on the brand awareness and sales of the car.  Short-term they can look at media coverage and social media reactions. If they had some sort of evaluation tool such as our sensors in place, they would also know the footfall count around their exhibit, the percentage of visitors that stopped to have a closer look, and the average dwell time of those who stopped, and more.  Thus providing them a with a more comprehensive event analytics experience. As we’ve written about before the Goodwood Festival of Speed has seen an increasingly diverse range of brands in attendance - and rightly so. It is no longer enough to expect your audience to come and find you, you need to find them and engage them. But with the increasing choice of events and the growing spend on experiential marketing you need to be sure the money is being spent on the right things in the right [...]

2019-03-13T12:19:59+00:00September 24th, 2018|Categories: Blog|

1000 events and counting…

Exposure Analytics is celebrating a milestone, having completed 1000 events for our clients.  In just four years we’ve helped hundreds of companies to measure the impact of their events, activations and exhibitions. From festivals attracting over 100,000 visitors to product launches, shopping centre activations, and major exhibitions, we provide the data organisers need to determine if their event or activity was a success. Our first event was International Confex in 2014.  The first time you do anything as a new business it’s stressful. Our debut was no different, but we’ve learned a huge amount since then. Now whether we’re supporting clients in San Francisco, Scotland, or Abu Dhabi we know exactly what we need to do, from getting the number of sensors right, to checking the configuration, and analysing the data during and after the event, we’ve got it covered. One thing that has also changed is the pace at which we work, having taken four years to hit the 1000 event milestone, we expect we’ll hit 2000 within another year.  More and more companies, whether they sell on or off line are investing in experiences.  The most recent IPA Bellwether Marketing Report shows the continued investment in brand experiences. We think Patrick Reid has got it spot on with his response to the latest figures: “Patrick Reid – CEO EMEA Imagination: “It’s great to see the trend of continually increased investment in brand experience events maintained for 19 consecutive quarters. The most effective brand experiences are those which are integrated with [...]

2019-03-13T12:20:42+00:00July 25th, 2018|Categories: Blog|