claire

>Claire Turner

About Claire Turner

This author has not yet filled in any details.
So far Claire Turner has created 28 blog entries.

Using data to tell your story

Graham Smith of Shelton Fleming joined us as one of the guest speakers at our recent Data and Dining event to share some useful insight about using data to tell your story.  Shelton Fleming use Exposure Analytics sensors and the data they collect to help evaluate the thought-provoking experiences they create for their clients.  One of Graham’s key points was the insight comes from data and context; and it’s only when you put those two things together that you can tell your story.  Here’s what else he shared with us:   Bias and Correlation  When we’re looking at data, it is really important to avoid bias. We need to avoid thinking the data is showing what we want it to show and trying to nudge towards a favourable interpretation. This does clients a disservice. One tip Graham gave was to try to prove yourself wrong if you are worried about how you are interpreting the data.  We also need to be careful that we don’t confuse correlation with causation. Graham gave us a great example of a correlation that isn't necessarily causation with this graph of drowning incidents and ice cream consumption The data shows a clear correlation between raised ice cream consumption and drowning. Why?   Are we literally drowning in ice cream? Do grieving relatives eat more ice cream?  Were our mums right to say that swimming on a full stomach is dangerous?   Or is there a missing link - some context that we need? In this case, it [...]

2020-04-20T09:06:38+00:00April 20th, 2020|Categories: Blog|Tags: , , , |

Back to where it all began – International Confex

We're looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals. WIN This year to celebrate we're giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.   Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list - supporting events, activations and clients across the globe. The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting [...]

2020-02-17T16:58:25+00:00February 17th, 2020|Categories: Blog, News|Tags: , , , , , |

Super Bowl LIV – Multi-million dollar experiential marketing in Miami

The Super Bowl is famous for more than sport, the half-time entertainment on and off the pitch is a huge part of the event, along with the ads aired during the game. With ad prices for this year’s Super Bowl hitting a record $5.6M per 30 second spot--some brands are turned to less expensive experiential marketing events to try to cash in on the big game. We loved the activations inspired by the annual Super Bowl and the way that brands make the most of the weekend to engage with fans.  In Atlanta last year there were some fantastic activations and this year was just as good.   Lowe’s Hometown, an NFL-themed neighbourhood, featured 32 custom dwellings, one for each team, and was described as a completely interactive experience designed to engage, wow, and inspire fans. Miami’s warm weather would have helped visitor numbers and engagement rates.                                  Other exciting experiential offerings included:  Stella Artois, who dispensed with a traditional ad and instead created a European Port at the Wharf Miami. Celebrities, live music, and top quality food were on offer alongside boat rides on branded VanDutch yachts.   Photo credit: Stella Artois                         Rolling Stone held its 10th annual Super Bowl party, which featured live music and a celebration of their partnership with Can-Am Spyder. Partygoers had a chance to discover the complete Can-Am lineup [...]

2020-02-03T11:03:45+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Data and Dining

Event Industry News and Exposure Analytics are hosting a Data and Dining event on Friday 6th March 2020.  It will be an exclusive opportunity to hear fantastic speakers who will share how they use event technology to gather unique metrics about the movement and engagement of their attendees. Adam Parry will co-host the event at the luxurious 5-star Soho Hotel in London with our own Rob Murdoch. Our headline speaker will be an ex Cambridge Analytica behavioural scientist who will talk about influencing visitors at your event. Other speakers will give insights on using data at events and how to increase return on marketing investment. Appetite built, the morning’s session will adjourn to a nearby restaurant owned by Michelin-star chef, Jason Atherton. Here, we will sample a seven-course tasting menu with wine pairing.                                 This will mark the 3rd edition of this event that we have run with Event Industry News. Previous attendees have gained invaluable insights into the world of data analytics for events. You can read all about last year’s event and speaker insights here. You can also check out the showreel from the first event here.  There are limited places remaining, please email us if you would like to find out more.    

2020-02-03T10:06:35+00:00February 3rd, 2020|Categories: Blog, News|Tags: , , , , |

Introducing our new Twitter integration

You know that social media is a really important part of successful events and experiential activity.  The more people you can engage in person and online the better. So wouldn’t it be great if you can capture this data all in one place? That's why we've added our new Twitter integration as part of our continuous improvements to our platform. We tested it at the end of last year at Event Tech Live. Along with the data to show the footfall at our stand, the number of engaged visitors, dwell time and more, we can also see data for tweets using the hashtag #ETL19. We can see how event organisers, exhibitors and attendees are talking about the event.                                  You can view the total tweets sent containing your chosen hashtag during the whole event, or view by individual day You can see the number of unique users that tweeted using the hashtags you are following. Our platform also calculates your total potential audience, this is based on the number of followers that each unique user has.    We already know that some of our clients use their event analytics to determine which areas of a stand are most interesting and then use that to determine the stories they put out on social media about the event.  Now you can link your Twitter analytics to your event analytics and get a fuller picture of how attendees are engaging [...]

1 platform, 23 countries and over 1000 events!

What a 2019 it has been for Exposure Analytics. Another packed year helping our customers make the most of their events, exhibitions and activations. We started our year at CES in January and then attended Mobile World Congress in Barcelona and the Event Production Show in London. A fantastic start to 2019 where we were able to support our clients and share our expertise with potential new customers. Clients asked us for extra detail about how their customers enter, exit and occupy an exhibition stand or activation, so in March we came up with a solution that does just that. Our new Apex system delivers precision footfall counting at events and exhibitions with 99 per cent accuracy over areas as small as one square metre. Apex counts individual people - fantastic for accurate footfall at events where children or others without wifi-enabled devices are around. We held our second successful Learning and Fine Dining event in April, taking the opportunity to share the latest in the event industry with a range of people from the sector – and, of course enjoy some great food in central London. We’ll be doing this again in early 2020, so get in touch if you’re interested in joining us. 2019 also saw us scoop some industry awards where, for the second year in a row, we picked up top spot in two categories at the Event Industry Awards event. They were Best use of Technology for Event Analytics / Data Collection and Best use of Wireless [...]

2019-12-09T14:24:58+00:00December 9th, 2019|Categories: Blog, News|

Double award-winning event technology 

We’re still buzzing from the Event Tech Awards where, for the second year in a row, we picked up top spot in two categories. They were Best use of Technology for Event Analytics / Data Collection and Best use of Wireless Technology.  We were also shortlisted for three other awards this year: Best Technology Partnership with SaleStratus, Best use of technology at a Brand Event, and Best Venue Installation.                         Our technology provides clients with event analytics and as we continue to develop and improve what we offer, it is fantastic to see our work recognised in top industry awards.                 Thanks to all of our clients who supported us, especially those who provided testimonials for the entries.  These were just some of their comments: “The data generated was incredibly useful to help us to accurately assess our impact. The detailed picture of what attendees were interested in has allowed us to have open discussions internally about what to focus on in future.” “Detailed events analytics is the future for event technology”                         The awards rounded off a fantastic first day at Event Tech Live. Our Commercial Director Rob Murdoch was one of the speakers during the event.  We also welcomed some familiar clients and new faces (and potential customers!) to our stand. Our coffee bar was very popular and particularly busy on [...]

2019-11-08T17:39:36+00:00November 8th, 2019|Categories: Blog, News|Tags: , , , , |

See you at Event Tech Live!

    We can't wait for this year’s Event Tech Live, and not just because we are shortlisted in five categories at the Event Technology Awards!   We’re looking forward to meeting attendees, providing free coffee, and giving away over £1000 worth of prizes. Our Commercial Director Rob Murdoch will be sharing his industry-leading knowledge on how to use event technology to give you the effective data you need and talking through the issue of Facial Recognition. Catch him on the Brand & Buzz stage on Wednesday 6th at 11.25 and again at 13.50. To be in with a chance of winning a prize all you need to do is drink a free coffee from our coffee bar in the Martech Zone. Then bring your 'smart cup' to our stand, number 1106, to see if you are a winner. While you are there, have a chat with one of our friendly team about how our technology to capture event analytics can help you to calculate return on marketing investment and some of our latest developments including Twitter integration. Keep your fingers crossed for us on the evening of 6th November. The Event Technology Awards take place after Day One of Event Tech Live. We’re short-listed for Best Technology Partnership with SaleStratus, Best Use of technology at Brand Event, Best Venue Installation, Best Use of Technology for Event Analytics, and Best use of Wireless Technology.  Thanks to all of our clients who helped us to finalise the entries. As part of our Best [...]

2019-11-06T09:03:35+00:00October 28th, 2019|Categories: Aperture, Apex, Blog, EX Sensors|Tags: , , , |

Using Data Effectively

In preparation for recording my third podcast with Event Tech Live recently, I’ve been thinking about data effectiveness and how it’s improved over the past five years in the event tech industry. It has transformed how events are run and I’m proud of the part that our company has played in that. The data has always been there in abundance. It started at the door as you counted the footfall or the pre-registered visitors. The sign-in sheets gave you numbers as do the touchscreen points. Each stand ‘clicked in’ its visitors. The amount of data has never been a problem – it’s just that people didn’t use it in an effective way. I’m talking in the past tense, but it’s still widespread. Just recently I was at the IFA show in Berlin and visited the Samsung stand. Great stand, but with two people at the entrance using hand operated clickers to count visitors. The tech we provide captures more advanced data, but crucially presents it in a different way. Bosses used to scratch their heads over lists of figures in a spreadsheet, trying to work out whether this year’s show was better than last, and if the marketing budget is too high or too low. We’re now into the world of heatmaps and real-time data that provides information that can be interpreted effectively during the event as well as after the show. I’ve seen ‘Morning Prayers’ meetings on stands that analyse the visitor and dwell time data we provide – looking at [...]

2019-10-18T12:13:35+00:00October 17th, 2019|Categories: Blog, News|
This website uses cookies and third party services. Ok