Exciting news! We have had three entries shortlisted in the 2022 Event Technology Awards. This is the fifth year in a row that we have been shortlisted, and we’re hoping to add to our collection of awards.

This time we are shortlisted for:

Best New Technology Product

We installed our new People Coordinates system at a large interconnected arena, conference venue and exhibition centre. The technology gives a clear visual overview of the precise movement of visitors and how they interact with the space. People Coordinates also counts how many people are in a defined area and this data can be accessed live or played back to review occupancy and movement patterns. The management of the flow of people through the venue is crucial both on safety grounds as well as for commercial reasons. People Coordinates supports the venue to monitor movements of visitors and how they interact with the space – improving safety and comfort through avoidance of bottlenecks.

Best use of Technology for Event Analytics / Data Collection

We are proud to have two entries shortlisted in this category:

Our sensors provide a wide range of event analytics including footfall, flow routes, dwell time and engagement rates.  The data gathered and encrypted by the sensors is sent to our advanced cloud platform for analysis which then builds a picture of visitor movements, accessible in real time or post event.

Our first shortlisted entry was for work with an agency and their pharmaceutical client at a prestigious medical conference. The data captured included total visitor numbers to the area of the stand at the ASH 21 event in the USA, how many of those passed-by, how many stopped to find out more and what their average dwell time was. Our agency client found it is easy to see fluctuations in visitor numbers to different areas of their client’s stand, and how they varied throughout the day.

Our second shortlisted entry recognises the work we did for an agency representing a large gaming company at the flagship Game Developers Conference in San Francisco. Our client wanted to understand the way people interacted with all parts of the stand – how long did they stay? What areas were more popular? How well used were the small booths where attendees could get expert advice from the gaming company employees? Did people spend time in the ideal spot for viewing the main screen on the stand? They wanted real time information as well as data they could use in planning for future events.

We worked proactively with the client, engaging early to incorporate our technology in the stand design, rather than just fitting sensors to the finished stand. This meant that the sensor placement was designed to produce the absolute best analytics. Our technology more than met our client’s objectives, giving them exact numbers of people entering each area and showing trends across each day and the whole event. This information was available in real time and for post event evaluation and future planning.

As always, thanks to all our clients and partners who have worked with us to succeed. We can’t wait for the awards ceremony in November, keep your fingers crossed for us and if you are attending Event Tech Live the same week, please come and say hello.

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