We’re looking forward to International Confex later this month. The event marks six years since we made our debut as a company there in 2014, and our technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals.
This year to celebrate we’re giving away a smart watch! All you need to do is visit us on Stand G04C and guess how many people are in this glass.
Back at Confex in 2014 we were known as Forge SP and offered a range of services to events and festivals. Now we concentrate on what our clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, we help bridge the gap at physical events. Our digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. We’ve widened and grown our client list – supporting events, activations and clients across the globe.
The technology has evolved rapidly since 2014. Our recently introduced Apex sensors mean spaces as small as 1m2 can be measured. Our innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting their experience. It analyses complex facial expressions and characteristics anonymously – allowing exhibitors to capture age and gender as well as emotional reaction to activations and video.
Stop Guessing and Start Measuring
We’ve come a long way since 2014 and we’re thrilled to be back at the event where it all began. Come and find us at stand G04C and see the range of sophisticated technology we provide to help you stop guessing and start measuring the effectiveness of your events.