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Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences. But which events and festivals are right for your brand? How do you know if your spend is generating results.The Goodwood Festival [...]
Exposure Analytics is celebrating a milestone, having completed 1000 events for our clients. In just four years we’ve helped hundreds of companies to measure the impact of their events, activations and exhibitions. From festivals attracting over 100,000 visitors to product launches, shopping centre activations, and major exhibitions, we provide the [...]
Exposure Analytics founder Rob Murdoch was a guest on the Event Industry News podcast recently. He spoke to podcast host, James Dickson, about: Our work at over 1,000 events with brands and agencies How stand holders can evaluate their performance at events How we measure engagement levels of activation, [...]
The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail. There’s the well established trend towards online sales [...]
Forge SP is no more and we are now known as Exposure Analytics. Many of our clients are already familiar with the name, as it is our flagship service and used around the world by event organisers, experiential agencies and many major brands. Our company has undergone big changes since [...]
We all know that the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform. This makes it much easier for clients to compare events year on year, or day by day. It make sense that an [...]
The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with any other event and Super Bowl LII was no different. Advertising slots during the game cost a reported $5million and brands have been activating for up to two weeks [...]
What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion of overall budgets and we expect that trend to continue in [...]
What a fantastic day we had at Event Tech Live, we barely had a moment when we weren’t incredibly busy on our stand! It is always good to catch up with familiar faces and meet new event professionals. Thanks to all of you who entered our draw for an Apple [...]