Wondering how venue management systems play a pivotal role in event success? You might be thinking about the activities and responsibilities associated with running and organising an event venue, but that’s not all that goes on behind the scenes of any event.
Can Exposure Analytics’ footfall monitoring sensor technology add an efficient solution to managing and monitoring events?
The answer is, absolutely. We offer three types of venue management software to help you gather data to measure your events’ performance, understand visitor behaviour and reflect on insights to optimise in real time and plan for the future.
However, before we showcase our award-winning event analytics solutions, let’s take a look at the importance of venue management software and the role it plays in events.
If you need guidance on our sensor technology, call a member of the Exposure Analytics team on 0203 982 0997 today.
What are venue management systems?
A venue management system is a software or hardware solution to cater for the complete management of any venue that sells tickets, takes bookings, hosts exhibitions, sells merchandise, provides hospitality, or manages area access.
They are essentially there to enhance the overall success and efficiency of events by simplifying tasks, managing logistics, communicating with participants, and analysing data. Venue management software serves as a centralised hub for all aspects of event planning and can offer features such as:
Event Scheduling – It allows you to efficiently plan and schedule events, ensuring proper coordination of resources and staff.
Guest Management – You can keep track of attendees, manage RSVPs, and facilitate smooth check-ins during the event.
Inventory and Resource Management – Venue management systems allow you to monitor and manage event-related resources, ensuring that everything is well-coordinated.
Billing and Invoicing – You can generate invoices, track payments, and measure financial transactions related to venue bookings and event services.
By embracing the future of event planning, you can stay ahead of the curve, maximise efficiency, and elevate your events to new heights. The integration of venue management software empowers event planners to streamline processes, enhance communication, and deliver exceptional experiences for both organisers and attendees.
Why is venue management software important?
Venue management systems no doubt make everyday processes quicker and easier to automate activities that would have normally been done manually by teams of people. Therefore, events are less labour-intensive and processes can take place without any human intervention.
This means that venue management software can save time and money and also improve visitor experience. Let’s have a look at some of the key benefits below.
- Automates Operations – Venue and event management software automates various operational processes such as event planning and scheduling, compliance, inventory management, and reporting. This therefore reduces manual workloads and minimises errors.
- Increases efficiency – By automating operations and improving communication, venue management software can increase efficiency and productivity. Instead of performing repetitive administrative tasks, staff can focus on providing exceptional service to guests.
- Provides insights and analytics – By providing real-time and analytic data, informed decisions can quickly be made and learnings can be accumulated to optimise for the future.
- Improves communication – Venue management software can help staff at all levels communicate effectively by providing comprehensive briefings, allowing access to data and intelligence, and ensuring real-time updates and notifications.
Choose the best event-tracking technology for instant event success
Wondering which footfall tracking technology is right for you? Then you’re in the right place. We have extensive knowledge of our products, but for now, we will give you a quick overview of the different USPs that our tracking sensors have.
- APEX – Our APEX monitor counts individuals within a clearly defined space. You can monitor entry and exit points through live footfall counts in any space and size. Accurately assess the number of visitors and customers who are interacting with your brand, the movement of people, as well as their dwell times at your venue.
- EX Sensors – Use WiFi signals from devices to capture footfall, dwell times, engagement rates, flow routes and heat maps. Our EX sensors are simple to install, and track the number of visitors who enter your experience. Interactive maps show the busiest routes, areas, and peak periods of footfall at your event and the flow of visitors around your space.
- People Coordinates – See the precise movements of visitors and how they interact with your space. You’ll be able to understand how visitors move through your event, where they spend the most time, and what catches their eye. Optimise your event experience based on real-time insights, from staffing levels to prime placement of your products.
- Dashboard – Our dashboard allows you to access real-time insights such as footfall, engagement, dwell time, and much more, all at the touch of a button. The innovative dashboard brings you an all-in-one hub of the engagement data that you need.
Event tracking technology can help improve your business by providing analytics that are extremely beneficial and insightful.
You can also revolutionise your event strategy with footfall data – knowing your footfall data is a must for any event organiser. Footfall is an important thing that you can track, giving you deeper insights and data about the precise moves of your visitors. In fact, you can even enhance customer experience through footfall analytics.
Use Venue Management for Event Success
As discussed above, venue management software plays a key role in event success. Venue management software can increase productivity, provide useful and unique insights and analytics, and offer automated operations.
At Exposure Analytics, we know that every event requires different key tasks when preparing. That’s why we’re here to offer the perfect tracking tools that make it easy to access real-time insights. Don’t hesitate to contact our expert team or call 0203 982 0997 to find out more about our event tracking software that can help you create long-lasting customer experiences.