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Exposure Analytics is celebrating a milestone, having completed 1000 events for our clients. In just four years we’ve helped hundreds of companies to measure the impact of their events, activations and exhibitions. From festivals attracting over 100,000 visitors to product launches, shopping centre activations, and major exhibitions, we provide the [...]
Exposure Analytics founder Rob Murdoch was a guest on the Event Industry News podcast recently. He spoke to podcast host, James Dickson, about: Our work at over 1,000 events with brands and agencies How stand holders can evaluate their performance at events How we measure engagement levels of activation, [...]
The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail. There’s the well established trend towards online sales [...]
eForce is Olympia London’s commercial IT arm. The prestigious venue hosts large-scale exhibitions, conferences and product launches. The Challenge Exhibiting companies and exhibition organisers are often demanding clients. With tightened marketing budgets, businesses are looking harder than ever to prove return on investment at large exhibitions. Exhibition organisers want [...]
As an event technology company, Event Tech Live is a key event for Exposure Analytics each year. We’re keen to meet new clients, catch up with our current customers, and find out more about the latest developments in the industry.The ChallengeWe attend Event Tech Live annually; it’s the only trade [...]
Shelton Fleming works with brands around the world that are seeking to reach a B2B audience. They produce summits, forums, roadshows, exhibition booths, customer centres, product showcases and brand activations along with film and digital content.The ChallengeAgencies want to do their best for their clients, but it is hard to [...]
Forge SP is no more and we are now known as Exposure Analytics. Many of our clients are already familiar with the name, as it is our flagship service and used around the world by event organisers, experiential agencies and many major brands. Our company has undergone big changes since [...]
We all know that the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform. This makes it much easier for clients to compare events year on year, or day by day. It make sense that an [...]
The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with any other event and Super Bowl LII was no different. Advertising slots during the game cost a reported $5million and brands have been activating for up to two weeks [...]