Blog

We’re fascinated by the annual Super Bowl and the hype and fantastic experiential marketing that surrounds the game. We love taking a look at the range of activations taking place and the way that brands use the festival to engage with consumers. Last year’s favourites from Minneapolis included Nickelodeon, [...]

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing. The data provided by our sensors gives accurate footfall information, flow routes around a [...]

It's been another fascinating and busy year for the experiential marketing industry. Once again we've been delighted to play a key role in helping agencies and brands to evaluate the success of their experiences and events. Making the most of your marketing budget The most recent IPA Bellwether report [...]

We were delighted to win not one but two awards at this year’s Event Tech Awards.  Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both. They round off an amazing few [...]

This year’s Event Tech Live is nearly here and we can’t wait!  It’s a fantastic opportunity to find out more about the latest developments in event technology and as usual we’ll be there too, showcasing our event analytics technology. We’ll be on Stand 12 near the Expo and Engage Stage. [...]

We’re really looking forward to the Event Tech Awards on November 7th, we’re delighted to have been shortlisted for two awards for our event analytics technology as well as being candidates for the People’s Choice award.  It’s amazing to think that when we wrote our entries six months ago [...]

We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the number of people actually at a match. Newham council said the average [...]

There are many things to consider when you are planning experiential marketing activity, and understanding your target audience and where they spend their time is so important. We’re seeing a growing trend in experiential marketing activity that widens out the potential locations for brands to consider when they are [...]

Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences.  But which events and festivals are right for your brand? How do you know if your spend is generating results.The Goodwood Festival [...]