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What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion of overall budgets and we expect that trend to continue in [...]
What a fantastic day we had at Event Tech Live, we barely had a moment when we weren’t incredibly busy on our stand! It is always good to catch up with familiar faces and meet new event professionals. Thanks to all of you who entered our draw for an Apple [...]
Marketing budgets aren’t limitless and calculating return on investment is a key part of any marketing strategy. We’re all used to great digital analytics when we run online campaigns, but what about physical events. In the past there has been a real gap in accurate reporting figures for motor shows, [...]
Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI?It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for measuring digital campaigns, meanwhile, you're stuck with footfall data from the venue that nobody believes [...]
Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance. Through analysis of the data provided by Exposure:EX we've discovered that, taken on their own, these numbers drastically underestimate the number [...]
So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes the breakdown of devices detected. The dataset covers 17,000 unique devices, this is the report for this year's [...]
As more marketing $ are being invested by brands both large and small in 'Experiential' how are agencies answering questions about ROI?Experiential is about taking the brand to the consumer in a physical sense, creating experiences that improve the emotional connections, turning consumers into fans and influencers. The power of [...]
Our Exposure Event Analytics platform has been in operation throughout the year at a range of indoor and outdoor events. Among these were an established rock festival, an up and coming dance music festival and a high profile art fair. Exposure features reports on average dwell time, attendee flow and heatmapping. [...]