Using Foot Traffic Data Effectively

Optimising the efficacy of your future event is key to its success. No process does this better than foot traffic data, a system that helps you measure the performance of your event using real-time technology. At Exposure Analytics, we make this process a breeze, offering three types of sensors that help you understand the behaviour and intent of your customers. 

To accelerate the optimisation of your business and forthcoming presentations, our event analytics programme will change how you see your business and interpret your data, increasing footfall as a result. To discover how foot traffic data can help you do this, dive into the subject with this blog. 

What is foot traffic data?

Foot traffic data refers to the footfall statistics that analyse how people move across and interact with a particular space. This data is collected by software, just like our own range of products, and is often used in stores and experiential events to optimise your space and create a more inviting experience for your customers and staff members. 

How to collect foot traffic data 

Foot traffic data has been done for decades, regardless of the technology, with clicker counters being used by staff at the entrance of a shop or kiosk to manually count the footfall. At Exposure Analytics we offer a range of products, from the Apex sensor, which gathers footfall from a specific area, to EX Sensors which use WI-Fi to measure the engagement rate. In addition to People Coordinates, which manages and tracks guests across a certain area, and our efficient Dashboard to view your results, we can elevate how your event operates. 

What are the benefits of tracking foot traffic data?

Your business or event is nothing without your customers so it’s essential that you understand their shopping habits and behaviour. By tracking foot traffic data you will experience several benefits, with the understanding of your customer base being just the first step into optimising your business for the future. 

Improve the layout of your space

By seeing where your customers like to go and how long it takes for them to purchase, using heat-map technology it can quickly become clear how you can optimise your space to create a better customer experience. Re-consider the layout of your space and the placement of your products to create an efficient area that customers can easily navigate and explore as per their needs. 

Maximise your sales

Knowing what days of the week and times of the day your business is busy is invaluable information. Not only does it allow you to create a staff rota that makes logistical sense, but it also allows you to maximise sales and visibility. For example, you might prioritise the busiest times to organise special offers, creating the biggest possible buzz around your business. 

Gain insights from your customers

Perhaps the most obvious benefit of tracking footfall data is the insights that you will gain from your customer base. Using foot traffic data will show you how long the average customer stays in your businesses, including how long they take to make a purchase, it will also allow you to analyse conversion rate and show you how people like to traverse your store. 

Discover new areas for growth

Foot traffic data is particularly helpful once you already have a space big enough that customers can explore and interact with products. As a result, such data is crucial if you’re looking to expand your company as it can be used to optimise the location of your future site, helping to inform the store’s layout and configuration, saving you money in the long run.

How our products help to increase footfall 

Having worked on over 5000 events across the world over the past 8 years, at Exposure Analytics we know a thing or two about foot traffic data. Measuring the movements of customers while capturing their engagement with your business, our products can evolve how you operate. 

EX Sensors

Using Wi-Fi signals from customer devices to measure everything from engagement rate to flow routes, our EX Sensors can impact your experiential marketing strategy and have several other benefits that can help you increase footfall.  

  • Analytics: Produce heat maps that demonstrate the busiest times and routes of your business, helping you to optimise your space.
  • Security: While EX Sensors measure footfall and can recognise facial expressions, the technology doesn’t store any personal information. 
  • Reform your ROMI: EX Sensors allow you to better handle your finances and justify your spending. 

Apex

Ideal for tracking the number of people in a limited space, Apex tracks the occupancy of your event, maintaining the safety of your guests while also allowing you to optimise for future business opportunities. A unique, highly advantageous product, Apex has countless advantages. 

  • Precision:  One of the most advanced foot traffic data solutions available, Apex records in real-time, giving each occupant an ID before being continuously tracked. 
  • Capture demographics: Thanks to its accuracy, not only can individuals be tracked, but their demographics can also be recorded, giving you further data to inform your customer base going forward.

People Coordinates

If you want complete coverage of an event or business, People Coordinates gives you just this. Allowing you to see precisely how people move and interact in your space from a top-down perspective, with People Coordinates you can reshape your space to improve customer satisfaction and footfall. 

  • Utter simplicity: Simplicity is underrated. Offering you instant live data and the opportunity to replay clips as and when required, People Coordinates is effortless to use. 
  • 3D Sensors: Accuracy is everything when recording foot traffic data and our 3D sensors give you this reliability. 
  • Fine details: People Coordinates gets granular, giving you precise movement data that is invaluable for your business. 

Dashboard

Recording this data is nothing if you don’t have adequate technology to evaluate and analyse. Our Dashboard can be accessed through a desktop or smart device and collates all the information from our products into one place. Tracking real-time insights, the Dashboard is essential in order to interpret customer behaviour, movement patterns, peak hours and more retail analytics. 

Optimise your business with foot traffic data from Exposure Analytics

Giving you all the data you could need to improve the efficacy of your agency or event, at Exposure Analytics we can help you improve your ROI and justify your marketing budget. Working directly with event organisers, marketers and more, we use our expertise and innovative products to optimise exhibitions, giving you all the tools to create engaging events for the present and future. 

Contact us now to enquire about any of our products or solutions and upgrade the efficiency of your agency today.