Eager to find out how data driven insights can impact your marketing strategy? Dealing with data, especially event-driven data, can seem overwhelming, but what if we told you that there was an easy solution to revolutionise your marketing strategy when it comes to planning and reviewing events? 

Can Exposure Analytic’s data-focused tracking systems revolutionise your marketing strategies, specifically for events? 

Absolutely. We offer three types of data driven venue software that help you gather data to measure your event’s performance, understand visitor behaviour, and reflect on data driven insights to optimise in real-time and plan accordingly for the future. 

However, before we show off our award-winning events analytic solutions, let’s take a deeper dive into data driven insights and their impact on your marketing strategy, allowing you to understand what they are and why they are beneficial. 

Ready for a member of the Exposure Analytics team to help you find your ideal event-tracking technology? Then please call us on 0203 982 0997. 

What are data driven insights? 

In the modern world, data driven insights are revolutionising marketing strategies by enabling businesses to make informed decisions, enhance customer experiences, and optimise performances for sustained growth. 

But what about measuring event success? 

Embracing data driven insights is essential for maximising the impact of your events. These insights not only enable organisers to tailor every aspect of the event to meet attendee expectations but also enhance future event planning and strategies. 

Customer Data – It is worth noting that a deep understanding of your customer is key to a successful marketing strategy. Data driven marketing takes this to a whole new level by leveraging data from various touchpoints across the customer journey. Having a 360 degree perspective of your customer enables you to create highly targeted personalised events and marketing campaigns. 

Use data driven insights to tailor your event 

Data is an incredibly valuable asset for any event, whether that’s an exhibition, live event, charity fundraiser, or a tradeshow. It is key to understand your visitors, their preferences, and how to inspire them to give more. There are some key ways you can use data driven insights to skyrocket your event’s success. 

Tracking attendee demographics – Gain insights into location, gender, and age, by collecting data directly from your event attendees. For example, if you find that a significant amount of your event attendees are young professionals, you can incorporate elements that resonate with this demographic. 

Understanding footfall patterns – You can easily analyse the number of people entering your event by using footfall analytics, which is a great way to monitor how your attendees interact with your space, making it easier to optimise their experience. 

Tailoring future events – Armed with data driven insights, you can refine your event for maximum impact. You’ll be able to find out which elements of your event were successful, what needs improvement, and how to better engage your audience. 

Ensuring long-term success – As well as improving your current event, you can also use data to build a sustainable strategy. Gauge your visitor’s interests by offering in-event surveys and connect with them after the event for future speaking opportunities or volunteering. 

Track attendee demographics with Exposure Analytics 

As mentioned above, by analysing and collecting data on your event visitors, you can gain useful information such as their age, gender, location, and more. This information allows you to tailor your event to better match the interests and backgrounds of your attendees. 

Are you wanting a sensor that gathers unique metrics about the movement and engagement of your visitors? Then you’re in the right place. At Exposure Analytics, we offer three types of sensors to help you gather data to help measure your event’s performance. 

We have authoritative knowledge about our products, but for now, let’s have a look at our USPs and how they can revolutionise your event marketing strategy. 

  • EX Sensors – Gather unique metrics about the movement and engagement of your visitors. Our sensor system can assess your event’s success by tracking the number of visitors who interact with your brand and their dwell times at your experience. 
  • APEX – Our Apex monitor easily counts individuals within a clearly defined space. You can monitor entry and exit points and track live footfall counts in any size space. This footfall space monitor is award-winning and different from other products on the market as it uses smart devices. 
  • Dashboard – Get insights into footfall, engagement, dwell time, and more – all at the touch of a button. The dashboard brings events an all-in-one hub of the engagement data they need, offering live metrics on how visitors engage with their space. 
  • People Coordinates – Optimise your event based on real-time insights, from staffing levels to prime placement of your latest products. Our 3D sensors have unrivalled accuracy, giving you comfort and trust in our data reliability. Our sensors are fully GDPR compliant and managed securely. 

Our technology has helped major global brands and agencies measure over 5000 events. Therefore, it’s no wonder that our solutions are award-winning. We strongly recommend investing in our sensors to help you get the most out of our experiential marketing. 

Invest in data driven insights for event revolutionisation 

As discussed, using data driven insights is an essential way to gather important information about your attendees, allowing you to tailor future events more specifically and revolutionising your marketing strategy. 

At Exposure Analytics, we have the tools you need that make it easy to access real-time data and use it to your advantage. Don’t hesitate to contact our expert team or alternatively call 0203 982 0997 to find out more about our event tracking software that can help you create long-lasting customer experiences.