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About Rob Murdoch

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So far Rob Murdoch has created 61 blog entries.

The year events came back, with a twist

After a difficult couple of years for the event industry, in-person events were well and truly back this year. We’ve loved being busier than ever, capturing vital data to help our customers make the most of their events, exhibitions and activations. We’ve seen some really interesting trends in our [...]

2023-12-29T13:39:13+00:00December 20th, 2022|Categories: Exposure Analytics Blog|

Celebrating 5,000 events!

Our award-winning event analytics technology hit its 5,000th event. Over the last eight years, our sensors have captured data for brands, agencies, event and exhibition organisers to help them to evaluate the success of their activities. Around the world event professionals and marketers have been able to see real time [...]

2023-02-07T14:03:24+00:00July 26th, 2022|Categories: Exposure Analytics Blog|

What to measure at events in 2022?

Historically our technology has been used to measure visitor numbers and behaviour. We've helped the creators of memorable experiences and events to demonstrate high numbers of guests, good engagement rates and long dwell times. That’s still the case for many of our clients who want to understand how their [...]

2023-12-29T13:36:17+00:00January 24th, 2022|Categories: Exposure Analytics Blog|

Launching People Coordinates

Introducing our new People Coordinates system - a clear visual overview of the exact movement of visitors around your space.  Like so many of us in the events industry, Spring of 2020 was pretty quiet. But that did give us the opportunity to do the final testing and a [...]

2023-12-29T13:34:16+00:00December 6th, 2021|Categories: Exposure Analytics Blog|

Four in four for Exposure Analytics

We’re so proud to be able to say that we were successful at the Event Technology Awards for the fourth year in a row! Once again our event analytics technology was judged to be ‘Best use of Technology for Event Analytics / Data Collection’ Despite the pandemic we’ve had [...]

2023-12-29T13:31:46+00:00November 15th, 2021|Categories: Exposure Analytics Blog|Tags: , , , |

Planning By Numbers 

Delegates at our Data and Dining event in March 2020 welcomed Hina Mistry, Project Director at the global independent experience company - Imagination. Hina talked to the group about the importance of planning by numbers - using the right metrics to measure and improve the impact of clients’ exhibitions [...]

2023-12-29T13:30:20+00:00June 14th, 2020|Categories: Exposure Analytics Blog, News|Tags: , , , , |