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Forge SP is no more and we are now known as Exposure Analytics. Many of our clients are already familiar with the name, as it is our flagship service and used around the world by event organisers, experiential agencies and many major brands. Our company has undergone big changes since [...]
We all know that the weather can have a huge impact on plans and the success of activities. That's why we've introduced weather information to our analytics platform. This makes it much easier for clients to compare events year on year, or day by day. It make sense that an [...]
The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with any other event and Super Bowl LII was no different. Advertising slots during the game cost a reported $5million and brands have been activating for up to two weeks [...]
What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started to see the importance and value of measuring experiential activity. Experiential marketing spend continues to grow as a proportion of overall budgets and we expect that trend to continue in [...]
What a fantastic day we had at Event Tech Live, we barely had a moment when we weren’t incredibly busy on our stand! It is always good to catch up with familiar faces and meet new event professionals. Thanks to all of you who entered our draw for an Apple [...]
Marketing budgets aren’t limitless and calculating return on investment is a key part of any marketing strategy. We’re all used to great digital analytics when we run online campaigns, but what about physical events. In the past there has been a real gap in accurate reporting figures for motor shows, [...]
Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI?It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for measuring digital campaigns, meanwhile, you're stuck with footfall data from the venue that nobody believes [...]
Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance. Through analysis of the data provided by Exposure:EX we've discovered that, taken on their own, these numbers drastically underestimate the number [...]
So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes the breakdown of devices detected. The dataset covers 17,000 unique devices, this is the report for this year's [...]