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Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers.The ChallengeAs companies increase their experiential budgets, the pressure to prove return on investment grows. The [...]
Successful Summer ExperientialAs summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months.2LK - CannesWhere better to start than Cannes, a destination made for sunshine and memorable experiences. 2LK, one of the experiential agencies we work [...]
Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools. Visitors were encouraged to engage with their client's content via a bespoke interactive [...]
We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards.They are:Best Technology Partnership with SaleStratusSaleStratus is a lead capture app used by exhibitors to easily save the details of people they meet. [...]
Event Tech Live, now in its fifth year, is Europe’s only free-to-attend show dedicated to event technology. The ChallengeRunning a successful trade show takes a huge amount of time, effort and budget. During the event, organisers are in-demand and it’s hard to find time to stop and analyse what’s happening across [...]
Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]
Hafele, a furniture fittings company used Exposure Analytics to assess their attendance at the 2018 Kitchen and Bathroom Show. Like many exhibitors, our client was looking for an independent, objective way to demonstrate the return on investment of attending a major trade show. Exposure Analytics was deployed to capture [...]
Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember.We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure Analytics to make the best use of their [...]
A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]