We were delighted to win not one but two awards at this year’s Event Tech Awards. Having been shortlisted in the Best Event Analytics and Data Collection and Best Wireless Technology, we knew we’d got strong entries but didn’t expect to win them both.
They round off an amazing few months for us, during our first four years in business we helped clients to analyse the success of 1000 events. In the last six months we’ve worked on almost 1000 more. Our exhibition and event analytics information allows clients to see footfall past their stand or activation, engagement rates – how many people stopped for a closer look, popular routes around a stand or event, and how all of these figures change over the course of an hour, a day, or multiple days. When our Aperture facial detection system is deployed too, we can also give clients a demographic breakdown of who engaged with their activity.
We know that event professionals, marketers and agencies who use our event technology find the data and insights valuable to evaluate their work, and invaluable to help them plan for their future events and activities. They gain the best value from being able to compare events year on year or different locations for a similar activation or stand.
We’d like to say a huge thank you to Adam Parry and his Event Tech team, the new two day Event Tech Live was fantastic (albeit with slightly sore heads on day two after the award ceremony!).
We also have to thank all of our clients for their support as we have grown our award-winning business. We love working in the events industry, find the data and analytics fascinating, and are lucky to work with some amazing people. We’ve recently had some fantastic feedback including:
“We were able to use the data presented to us each morning during our pre-show staff briefing to show our team how the stand and staff performed the previous day. The data presented to us allowed us to make informed decisions on the stands performance and how we could improve both during the show and for the next show as well. We have used the service on several more shows gaining insights that were not available to us before.” Head of Events
“This software is relevant however often you do exhibitions and however large your stand is. It’s important as a marketing department to be able to demonstrate back to the business the return they are getting for their money.” Marketing Manager
“Using Exposure Analytics gives us insight into what we do; we’ve never really been able to get a true feel for numbers engaging with our clients’ stands before. We see it building in usefulness over time, we can start to design better. The more stands we have data for, the more we can learn. When it comes into its own is when we have comparative data, doing events year on year, or for a programme of events. It’s also great now and our clients are finding the data useful too.” Agency
For more information about what we do and how we can help you to evaluate events and take the guesswork out of delivering brilliant experiences please get in touch.
You can find out more about our award entries and why we were shortlisted in this article.