Interactive Exhibitions

At trade shows and conventions the most successful brands are the ones who create interactive exhibitions that inspire a buzz of enthusiasm. Every great stall will aim to generate such experiential events, but this takes time, money and months of preparation.

To assist you in optimising your stall and business for the future, there is no better technology to utilise than the event analytic tools that we offer. Providing solutions that gather foot traffic data to help you improve the functioning of your exhibition, maximise your sales and better understand your customer, explore our range of products to begin elevating your operations today.    

How to make your interactive exhibitions stand out

There are countless ways that you can represent your business at an interactive exhibition, with different methods suiting different types of businesses. While you can play around with lighting and technological options, some of the best stalls keep it simple by creating a welcoming, interactive space where potential customers want to explore and enquire.

Interactive incentives 

Making your exhibition interactive is one of the best ways to get customers interested and involved. Magnetise social media lovers with immersive elements and ‘Instagrammable’ features such as eye-catching lighting displays at the entrance of your stall. Painting your exhibition with a striking colour palette with textured surfaces and creative visual props will also separate you distinctly from the rest of the crowd. 

While this will certainly work to get customers magnetised to your stall, interactive elements such as games or quizzes will get them to stay. Games that actually involve people to move around your stall and engage with the business and other people are best – think such games as Giant Jenga, Connect Four, Arcade Basketball, or why not create a branded coconut shy?

Deploy your staff members

Nothing beats the energy and dynamism of an actual human conversation. Make sure all your staff members are on the same page before you hit the show floor. This means ensuring that everyone knows their role with people being distributed in the right areas. Too many cooks doing the same thing can result in a disjointed and disorganised-looking stall.

Instead, make sure your most engaging stand staff members are inviting potential customers inside while the rest help operate different areas. Ensure there is a consistent tone of voice, too, with aligned exhibition goals. The brand message should be consistent from one staff member to the next, and when you’re trying to get customers through the door, this message should be light, inviting and humorous. 

Utilise technology 

The wonders of modern technology allow for innovative forms of customer interaction. One such example is virtual reality, with VR headset experiences and tours being the next big trend in event technology, as well as an excellent way to drum up excitement from customers. A great VR experience will have customers queuing out of the door, and while they wait they’ll be constantly interacting with the space of your business. 

If you fancy going a bit more retro, greenscreen options give customers a memorable experience and photo booths even give them a piece of physical memorabilia that helps them keep your brand in mind for a long time after their visit. 

One of the best pieces of technology to utilise is our own Apex monitor which gives you precise data on how many people are interacting with your space and how they’re interacting within it. Also capturing demographic information while keeping an eye on the capacity of your stand, our product is essential for experiential events. 

Use your space effectively 

Event-goers want to feel welcome to explore any stall. So, if you’re closing your exhibition off with needless barriers, try instead to open it out by deploying a 360-degree stand, you might be surprised at just how interactive your space will become. In addition, try to book earlier and pay extra to ensure your exhibition is in an area of high visibility and constant traffic. 

Once you’ve paid for the space, make sure you get your money’s worth. Utilise every inch of the stall by using themed furniture, artificial grass and much more to create a bold, immersive exhibition. Incorporate your business into a memorable and imaginative interactive game or artistic curiosity. When customers see it, they won’t be able to get it out of their minds.  

Using our EX sensors will give you accurate data on exactly how much your customers enjoy your stall, too. Producing heat maps that show the busiest times and sites of interest, our EX sensors help you to better understand your space to optimise it for the future.  

Giveaways and competitions 

Everybody loves a giveaway. Sometimes, creating a captivating experience is as easy as offering an incentive in the form of a competition where customers can win prizes both big and small. This is a great way to give out branded promotional merchandise, too, either as freebies given to everyone who passes or as small prizes to those who participate in the ‘big giveaway’.

Such competitions could be grand visual spectacles, such as a spinning prize wheel where winners could receive a grand prize or bundles of company-branded merchandise. Why not go all out in this department and create a mock fairground with several games that each work to celebrate and promote your own business? This might end up being the most popular stall at the whole event and would certainly be a magnet for social media sharing. 

To find out just how popular your stall is, enquire with us about our People Coordinates technology, a simple yet utterly comprehensive tool that gives you live data on how people are interacting with your space. Giving you granular details thanks to its accurate 3D sensors, the footfall data from each of our products will help you better understand your customers. 

Want to make your exhibition stand out? We can help

Each of the aforementioned tips to make your exhibition stand out will certainly help you and your business, but if you want physical analytics to help you optimise your stall in the future, at Exposure Analytics, we can help. 

With our dashboard that brings together the data from each of our products, you can create a physical image of how your stall is traversed and interacted with, allowing you to adjust and optimise accordingly. Helping you to improve your ROI and justify your marketing budget, our products can track real-time insights and evolve how you operate. 

Collaborating with 5000 events across the world over the past 8 years, contact us now to start gaining expert insights into the efficacy of your exhibition.