The event technology landscape and the associated event management technology trends are forever evolving, and rapidly too. They are continuously shaped and influenced by audience expectations, new innovations and equipment, and sustainability initiatives.
In this blog, we’ll take a look at some of the most notable trends shaping the future of event technology.
Hybrid events with advanced engagement tools
At this point, the acronym WFH should be familiar to almost everyone. If you’ve been hiding under a rock post-pandemic, this means working from home – something more common now than it’s ever been before.
Hybrid working is gaining more popularity now, allowing people to slowly phase back into working on-site. It has also made its way into exhibitions and events too.
The hybrid event format blends in-person and virtual components, and still remains a major trend to this day. Future developments include more advanced tools for virtual engagement, like live polling, gamification, and real time networking.
AI driven personalisation
AI is one of the most talked about event technology trends in the world, as it is across the entire tech industry.
Event platforms powered by AI will deliver increasingly personalised experiences for attendees. This includes tailored agendas, personalised content, and targeted networking suggestions. The rise of artificial intelligence in event technology is becoming more sophisticated day by day, which can only enhance event support and visitor engagement.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies is another hot topic amongst the list of event technology trend.
They are transforming the events industry and the way in which people interact with events in a significant way. They both can enhance attendee engagement and create immersive experiences, enabling interactive elements and real-time information overlays, or fully virtual environments for remote participation.
These technologies make hybrid events more dynamic, extend global reach, and provide personalised experiences.
Event tracking technology
Exhibition tracking technology is used to monitor and analyse visitor movements and interactions with your event stand.
This is a major feature on any list of event management technology trends. Sensors collect data on where your visitors go and how long they spend at your exhibit. It can even highlight the areas that get the most amount of engagement.
Data like this can act as a vital element of your overall event marketing plan and help to improve your visitor experience, event stand layout and design.
The benefits of using event tracking technology
- Real-time data collection and analysis
- Improved visitor engagement measurement
- Enhanced ROI calculation
- Cost optimisation
- Informed decision making for future events
- Optimised resource and material allocation
- Personalised visitor experiences
- Enhanced security levels
- Accurate reporting
Enhanced data security and privacy
Cybersecurity is and should be a primary concern for event technology trends, especially as events collect vast amounts of data that must oblige by GDRP laws.
For this reason you can expect more robust security measures all round with features such as biometric authentication for event access and increased reliance on blockchain technology. The latter records transactions across multiple computers, ensuring data security and transparency, using cryptography to verify and link blocks of information.
Wearable technology
Smart badges, RFID wristbands, and other wearables will help you track attendee engagement, movement patterns, and preferences in real time.
They will also facilitate easier contactless interactions, so you can share contact information and network seamlessly. They can also facilitate seamless ticketing, cashless payments, and real-time notifications.
By offering hands-free access to information and interactive features, wearable technology makes events more efficient, engaging, and personalised.
Metaverse and virtual event spaces
The metaverse is expected to become a big player in event technology trends. Event organisers are experimenting with fully digital venues where attendees can interact in 3D environments.
The lines between virtual and in-person events will continue to blur as technology enables more immersive and interactive experiences. This one may still be bubbling, but could reach boiling point towards the end of next year.
Stay ahead of event management technology trends with Exposure Analytics
Our technology has been present at over 6000 events around the world. So we are well aware of event management technology trends, and we believe our tracking technology and data driven insights are right up there with the best of them.
Major brands and agencies use our sensor technology to understand the impact of and improve their experiential events and live event marketing activity. More information on the sensors we use is below.
Apex Monitor: Our Apex sensors are used to count individuals in your defined area and monitor your entry and exit points. This registers footfall and tracks occupancy levels throughout the event you are showcasing at. These data driven insights can help you understand what works well and what doesn’t.
EX Sensor: EX sensors detect devices rather than people. They pick up on Wi-Fi signals from the attendees at the event, if they are signed into the event’s network. This captures footfall, dwell times, heat maps, and engagement rates.
People Coordinates: Analyse the precise movements of your visitors with People Coordinates and learn how they interact with your stand. This enables you to adapt your event plan in real-time.
Dashboard: The Dashboard shows your data-driven insights anywhere in the world. Log in from anywhere and access the data to improve your future event marketing plans, or in real-time to react to the insights mid-event.
Get on top of your event technology
We love talking to event professionals, exhibition organisers, and marketers about how technology can help enhance their events. The aim is always to help you to provide the best experience for event attendees, improving your metrics in turn.
Contact us or call us on 0203 982 0997 for more information on how we gather unique metrics about the movement and engagement of your visitors.
Alternatively, you can visit our and leave us a message, one of our experienced team members will get back to you as soon as we can.