Are you looking for creative ideas for exhibition stands that will help increase your footfall and engagement? Coming up with something that makes you stand out from the rest is vital to your exhibition’s success. You want to increase visitor traffic and leave a lasting impression. We can help you do just that here at Exposure Analytics with a variety of data driven insights.
More on that later! For now, let’s take a look at a range of creative and engaging tactics you can use to attract attendees to you exhibition stand. The following innovative ideas can help you increase traffic, build connections and increase your return on investment.
Provide interactive demos or experiences
Product demonstrations, such as firsthand product demos or interactive displays, can draw people in. Attendees prefer to experience things, rather than be told about them.
Give them the opportunity to learn about your products and services firsthand at any experiential and live events you showcase at. You can even try incorporating augmented reality (AR) or virtual reality (VR) to allow your visitors to immerse themselves in your brand’s story in a memorable way.
Give something away for free
Have you thought about giving away some exclusive, high-quality merchandise? Perhaps a taster of your full product or service? Free tea and biscuits?
Premium branded swag and customised giveaways are things that people will actually want to keep and, as a result, remember you by. Everybody loves a freebie! It’s a surefire way to encourage footfall at your exhibition stands, and get real-time feedback on the product or service you are offering.
Create a selfie station for social media
As far as creative ideas for exhibition stands go, this one is both fun and extremely practical. A photo booth or selfie station at your stand will not only attract footfall during the exhibition, but also potentially get people talking about it afterwards too.
Attendees may share photos of your experiential event on social media, so adding branded backdrops or props can help boost your brand’s visibility. You can also encourage visitors to post on social media using your event hashtag and ask them to tag your brand for a chance to win a prize.
Consider competitive benchmarking
On the face of it, this is not one of the most creative ideas for exhibition stands. But what you can learn from competitive benchmarking can inspire creativity, which in turn will help your event stand strategy and event performance moving forward. Competitive benchmarking involves any form of comparison with a competitor.
This helps you to:
- Analyse insights and improve performance
- Build campaigns
- Fix any issues
- Inspire creativity and influence strategies
With this information you will know where you stand out and where some changes are needed in order to inspire more footfall at any of your future exhibition stands.
Provide exclusive access or VIP experiences
Can you access a list of other attendees before the event takes place? Do you have time to do your research into who you would like to target most out of that list? You can then offer those attendees VIP access to exclusive areas or private demos of your latest product or service.
Make them feel special by giving them the opportunity to be first to experience your new offering at your stand. This could guarantee some amount of footfall, which only attracts more footfall as others will want to know what all the fuss is about.
Bring in touchscreens and digital displays
In truth, no one really wants to read a pamphlet or a brochure anymore. The digital world is moving fast and leaving the paper world behind. Therefore, creative ideas for exhibition stands must include the use of touchscreens and digital displays.
Touchscreens allow visitors to explore your offering, watch videos, and learn about your services. Incorporating technology encourages interaction and keeps people engaged.
Read more about the innovative uses of event technology.
Be unique and incorporate a theme in your stand design
Create a stand with a strong theme or visual concept that reflects your brand or the message you want to convey. This is important for brand building and familiarity. Consider going above and beyond a retractable banner to really stand out from the crowd.
Think about unusual stand layouts. For example, if you’re a landscape gardener, you could set-up a makeshift garden with real grass and foliage.
Use beacon technology for proximity marketing
Bluetooth beacon technology can be used to send personalised notifications or special offers to attendees’ smartphones as they pass near your stand. This could encourage them to stop by at the time, or engage with you sometime after the event.
Boost engagement & footfall with Exposure Analytics’ Booth Scoring
When it comes to creative ideas for exhibition stands, with this one the creativity lies within the technology used, and the way we analyse data.
Our Booth Scoring method uses the data collected from various aspects of your stand at an exhibition, and delegates it a score out of 5. The average booth score is provided to you every 3 months, as well as an annual average score.
To collect this data sensors are installed at all of your stands at your events. They provide an immense amount of event tracking data that helps you understand the effectiveness of your performance. Over time, this will help you to improve your method, strategy and approach to event marketing.
Types of sensor and data collected
Apex Monitor – The Apex Monitor provides real time footfall data and also monitors your entry and exit points.
People Coordinates – Develop a deeper understanding of how people interact with your stand with People Coordinates.
EX Sensors – EX Sensors use attendees’ Wi-Fi signals to capture footfall, engagement rates, and heat maps.
Increase Your Stand’s Footfall with Exposure Analytics
Ultimately, any creative ideas for exhibition stands you may have will be heavily influenced by your brand and what you have to offer. It most certainly should be intertwined with technology in order for it to be relevant in today’s market, not only for attracting footfall but for analysing and improving your performance too.
We have helped to provide tracking technology and capture vital data at over 6,000 global events to date. We can help you improve your future exhibition stands and become an industry thought leader in your particular area of expertise.
Contact us for more information, one of our friendly team members will be more than happy to discuss your event marketing plans in more detail.