We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Clients asked us for extra detail about how their customers enter, exit and occupy an exhibition stand or activation so we’ve come up with a solution that does just that. Apex counts individual people (our existing EX sensors pick up wifi signals) so it is fantastic for accurate footfall at events where children or others without wifi enabled devices are in attendance.
Apex uses a stereoscopic camera to measure and count people in a space. It can be tailored to your event or exhibition space. With the cameras in place we have the ability to define specific zones within a stand or event space for detailed footfall analytics. All of the data is fed back to our analysis platform for easy access at your event, for evaluation afterwards, and planning future events and activations.
Apex allows you to:
Capture detailed footfall data, with clearly defined counting perimeters
Physically draw the area you want to monitor – ultra-wide viewing angles cover wide passages and large areas with a single sensor
Understand main points of entry and exit
Easily see which areas were most and least popular
Optimise staff levels at busy times
Compare and contrast the success of varying stand layouts and different locations
With Apex you can draw the area that you want to monitor
We tested the technology ourselves at the end of last year on our own stand at Event Tech Live. The data was fascinating and allowed us to clearly see the impact of our attendance.
For more details about how the Apex system works, what it can tell you, and how it links with our other event technology to help you to power experiences through insight please get in touch.