Measuring the Return on Marketing Investment

Rob Murdoch was a guest on the Event Industry News podcast recently.  He spoke about how Exposure Analytics award-winning technology can help you to calculate the return on marketing investment of events, exhibitions, and experiential marketing.

The data provided by our sensors gives accurate footfall information, flow routes around a stand, event or activation, along with heat maps and dwell time. Added together with lead capture, and other performance information, our data allows our clients to assess and evaluate experiential activity.

In a wide ranging conversation, he also covered what our database has in common with Gangnam Style, how Exposure Analytics has evolved over the past four years, as well as plans for 2019 including another learning and fine dining event - let us know if you’d like to be added to the guest list.

Over the last four years we have grown and evolved and can use our own experience and data to help clients. We have now been involved in measuring the impact of over 2000 events. More and more clients are using our technology at multiple events and year-on-year to compare and contrast performance.  This year we’re looking forward to powering more experiences through insight.

If you have any questions please get in touch.


To listen to our previous podcast with Event Industry News about measuring the success of your event go to Measuring the Success of your Event