Exposure Analytics Blog
We all know that the weather can have a huge impact on plans and the success of activities. That’s why…
The scale of the advertising and marketing activity around the Super Bowl has long been on another level compared with…
What an amazing year 2017 has been for us and the experiential industry. We’re delighted that brands have really started…
What a fantastic day we had at Event Tech Live, we barely had a moment when we weren’t incredibly busy…
Marketing budgets aren’t limitless and calculating return on investment is a key part of any marketing strategy. We’re all used…
Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI? It’s…
Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers…
So who’s devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at…
As more marketing $ are being invested by brands both large and small in ‘Experiential’ how are agencies answering questions…
