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Have you noticed the rise of artificial intelligence event technology? If you’re in the events industry, there might be some handy innovations to consider for your own event business. For ten years, Exposure Analytics has been dedicated to developing event tracking technology that provides data that helps event companies [...]
If you’re considering how best to optimise venue space, you’re in the right place. As event tracking specialists, Exposure Analytics is here to help you understand what makes your event tick, including exclusive insights into our cutting-edge event tracking technology can help you optimise venue spaces to make them [...]
Pondering how footfall analytics can enhance your customer’s experience? You might immediately call to mind how footfall tracking technology can be used in retail spaces, but that’s not the only place it can be used for. Think exhibitions, trade shows, live events and roadshows. So can Exposure Analytics’ footfall [...]
Choosing the right footfall tracking solution for your business can feel pretty complicated, but at Exposure Analytics, we’re here to make it easy. Our team is on hand to make it easy for you to choose the right analytics tools for your events, and get the most out of [...]
Event technology is evolving all the time. With an incredible variety of new, innovative tools at our fingertips, event analytics, management, and experiences are getting better and better every day! At Exposure Analytics, we’re one of the world’s leading event analytics technology companies and we’re passionate about delivering new [...]
If you’ve spent time, money, manpower, and energy on running an event, it makes sense you’d want to understand how well the event has gone, right? Event technology is a growing sector, and the tech is improving all the time. Traditionally, putting on events was a painfully manual process. [...]
Footfall analytics is an ace in your hand if you work in the retail sector. Imagine having insights into how your customers interact with your shop floor, what routes they take and how many people visit at different times. All of that is possible with footfall monitoring. As the [...]
Looking into how to get started with experiential marketing for your events? In today's experience economy, simply hosting an event is no longer enough to stand out. Think about how many stalls you see at exhibitions - now try to recall any of them. The likelihood is that if [...]
If you want to assess your experiential marketing and you’re wondering how important it is to get data about how your business has performed at an exhibition or trade show, we’d say it’s vital. Data is the key that allows you to fine-tune your experiential marketing strategy and make [...]