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The event technology landscape and the associated event management technology trends are forever evolving, and rapidly too. They are continuously shaped and influenced by audience expectations, new innovations and equipment, and sustainability initiatives. In this blog, we’ll take a look at some of the most notable trends shaping the [...]
What is footfall? In business, this term refers to the number of people that enter your store, stall, event venue, exhibition space, or any other physical location that highlights your product and services. In basic terms, it’s the amount of people that walk in or past what you have [...]
In this blog, we will discuss the benefits that sensor and tracking technology can have on your event marketing strategy. This includes footfall analytics, people analytics and live data insights – all of which will be advantageous to your exhibitions and events now and in the future. Carry on [...]
The power of competitive benchmarking at events and exhibitions ultimately boils down to the challenge of measuring success. There’s a lot going on already, you are concentrating on your exhibit, networking, being attentive and friendly with people. It can often be difficult to balance all that with monitoring your [...]
Data driven insights can help you navigate the challenges of measuring your event marketing return on investment (ROI). The main ordeal here is to accurately track and attribute the direct impact your live events have on your revenue, where results can be influenced by many different factors spread over [...]
Looking for more information on competitor benchmarking for events and trade shows? Exposure Analytics is happy to help. We all how competitive trade shows and exhibitions can be, especially with such high stakes. Our cutting-edge competitor benchmarking system provides the answer. With our innovative Booth Scoring, we offer unprecedented [...]
Looking to get started with venue management software? You're in the right place. As experts in event tracking technology ourselves, we’re passionate about optimising event success through tech innovations. There are plenty of hugely impressive venue management systems to choose from. In fact, your biggest issue will be figuring [...]
Eager to find out how data driven insights can impact your marketing strategy? Dealing with data, especially event-driven data, can seem overwhelming, but what if we told you that there was an easy solution to revolutionise your marketing strategy when it comes to planning and reviewing events? Can Exposure [...]
Wondering how venue management systems play a pivotal role in event success? You might be thinking about the activities and responsibilities associated with running and organising an event venue, but that’s not all that goes on behind the scenes of any event. Can Exposure Analytics’ footfall monitoring sensor technology [...]