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We’ve spotted a few recent news stories questioning attendance figures and it highlights a question many event professionals have. Football clubs have been under scrutiny for the way they report attendances and whether they accurately reflect the number of people actually at a match. Newham council said the average [...]
There are many things to consider when you are planning experiential marketing activity, and understanding your target audience and where they spend their time is so important. We’re seeing a growing trend in experiential marketing activity that widens out the potential locations for brands to consider when they are [...]
Budgets for experiential marketing are growing year on year with a diverse range of companies now working to build long-term relationships with customers and potential customers through experiences. But which events and festivals are right for your brand? How do you know if your spend is generating results.The Goodwood Festival [...]
Exposure Analytics is celebrating a milestone, having completed 1000 events for our clients. In just four years we’ve helped hundreds of companies to measure the impact of their events, activations and exhibitions. From festivals attracting over 100,000 visitors to product launches, shopping centre activations, and major exhibitions, we provide the [...]
Exposure Analytics founder Rob Murdoch was a guest on the Event Industry News podcast recently. He spoke to podcast host, James Dickson, about: Our work at over 1,000 events with brands and agencies How stand holders can evaluate their performance at events How we measure engagement levels of activation, [...]
The news that House of Fraser is to close more than half of its UK stores was a surprise to some, and obviously very unwelcome for their staff. But it is just one more example of the changing face of retail. There’s the well established trend towards online sales [...]
eForce is Olympia London’s commercial IT arm. The prestigious venue hosts large-scale exhibitions, conferences and product launches. The Challenge Exhibiting companies and exhibition organisers are often demanding clients. With tightened marketing budgets, businesses are looking harder than ever to prove return on investment at large exhibitions. Exhibition organisers want [...]
As an event technology company, Event Tech Live is a key event for Exposure Analytics each year. We’re keen to meet new clients, catch up with our current customers, and find out more about the latest developments in the industry.The ChallengeWe attend Event Tech Live annually; it’s the only trade [...]
Shelton Fleming works with brands around the world that are seeking to reach a B2B audience. They produce summits, forums, roadshows, exhibition booths, customer centres, product showcases and brand activations along with film and digital content.The ChallengeAgencies want to do their best for their clients, but it is hard to [...]