We're recruiting - Network and hardware support specialist required

Who are you?

Are you in interested in the application of the Internet of Things in real-life scenarios? Do you have a strong grasp of routing, switching and networking? Do you have experience of the events industry? Are you analytical and a great problem solver?
 

What we need.

We are looking for a networking and hardware support specialist to join our established and rapidly-growing startup, providing analytics for events and retail locations. We're looking for someone who can support, maintain and develop our existing smart technology portfolio, such as facial recognition cameras and WiFi traffic detection sensors.
 

What you will be doing?

Key tasks will be:
-Management and maintenance of hardware inventory
-Monitor the health of deployed devices and respond to event alarms
-Remotely assist device installers at events with networking issues
-Provide occasional assistance on-site at events (e.g. help with sensor installation)
-Work alongside our development team to help develop existing hardware and integrate new hardware
-Ongoing research into emerging technologies that could be useful to the business

Skills and Experience needed:

-Demonstrable hands on network experience
-Strong grasp of TCP/IP, routing, switching, cabling and internet protocols
-Experience in Linux / Unix
-Proficiency in bash scripting
-Good customer service skills
-Flexibility to occasionally work on-site at events (may include weekends and international travel)
-A team player with a great sense of humour
-Willingness to learn and develop your skill set

It's desirable if you have:
-Experience of the events industry
-Experience of embedded hardware
-CCNA, CWNA or equivalent qualification
-Understanding and experience of Ansible, Docker
-Experience of OpenWRT
-An understanding of wireless networking (802.11 / RF)
 

We are offering.

A competitive salary based on experience. You will be given a MacBook Pro and an iPhone 7 upon starting. 
Most of all, 'company fit' is a big thing for us - the ideal candidate will be able to speak passionately about new technologies, have their own ideas and be happy to head up their own projects. You will be based in Portsmouth and we like to make the most of the city we live and work in, often deciding to work in various coffee shops and bars as and when the need arises! Have a dog and need to work from home occasionally? Absolutely fine! We aim to give a great work life balance when we can in return for those extra hours you may have to put in occasionally. 

Sound good to you?

Email sales@forgesp.com, attach an up to date CV, and covering letter telling us why you think this is the job for you. 

 

Rob talks analytics and bubbles on Events Uncovered TV

Silvia from Events Uncovered interviews our commercial director Rob Murdoch. 

Brilliant interview with Rob Murdoch! Forge Special Projects was formed in 2014 by Rob Murdoch and Jeremy Rollinson. To get in touch with Rob, go to rob.murdoch@forgesp.com Please SUBSCRIBE TO MY YOUTUBE CHANNEL! Thank you!! Silvia

Make sure you check out all the other interviews at EventsUncovered.tv.

Analysing Experiential Campaigns with Exposure:EX

Have you been asked to quantify the performance of your experiential campaigns? Provide detailed audience metrics, conversion and ROI?

It's no easy task and it gets harder all the time. Comparisons are inevitably drawn with the sophisticated tools for measuring digital campaigns, meanwhile, you're stuck with footfall data from the venue that nobody believes and a vaguely accurate count of the hot dogs or cups of tea you gave away.

It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
— Sherlock Holmes, A Scandal in Bohemia

Exposure:EX is specifically designed to make your life easier and give you the concrete data you need. Here's a few examples of how our existing clients are using Exposure to deliver detailed reports on their experiential campaigns.


Premium Fashion Label - Perfume launch.

An experiential campaign, touring major shopping destinations throughout the UK during May 2015.

The goal? To promote the product via a popup activation, reaching as many potential customers as possible.

How did we measure this with Exposure:EX?

An EX smart sensor with 3G connection was deployed centrally on the popup itself and configured to measure passing traffic within visual range. The event staff just have to ensure the sensor is turned on each day, everything else is fully automated.

The question.....'How many unique visitors saw the activation?'

exposure_experiential_perfume_london

The answer......16,497. 

Furthermore we can see that the average length of time each visitor spent within visual range of the activation, the 'dwell time', is 3m 8s or 188 seconds. 

Using these two pieces of data we can estimate total brand exposure during that day.

V x D = X

V = Visitors, D = Dwell, X = eXposure.

16,497 x 188 = 3,101,436 seconds or 861.5 Hours.

OK, so it's unlikely that all of those visitors were looking at the activation the whole time but that's still very useful in terms of defining value.


 

We also configured an 'engaged zone' which required a visitor to be within 3m of the sensor for longer than 60 seconds.

perfume_engaged_zone

The Question......"How many unique visitors engaged with the activation?"

Answer......The report above shows 4048 visitors who were within 3m of the sensor for longer than 60 seconds and were classed as 'engaged'.

Exposure also provides a report on conversion ratio. In any campaign this is a critical metric in terms of how the activation, it's design, messaging and the brand ambassadors performed. Our clients are able to make changes to the activation and monitor how this affects performance. A tool all marketers need in order to refine their campaigns to gain maximum value.

The average conversion ratio for this day was 24.5%, an excellent performance, demonstrating to the client that all elements of the activation worked effectively to deliver on their goals.


Within 30 minutes of the activation closing all of these reports are available to authorised users via the Exposure web portal. This means you are able to deliver accurate, concrete data on campaign performance on a daily basis.

We also provide PDF download and access via API so you can import raw data into your own analytics & reporting platforms.

No more stress, no more hours spent estimating and extrapolating in a spreadsheet. More than that, Exposure:EX gives you the concrete data that allows you to refine and hone every aspect of your campaigns. Finally, you have the same tools as your digital counterparts.  

The Science of Experience : What's your Party Factor?

Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance.

Through analysis of the data provided by Exposure:EX we've discovered that, taken on their own, these numbers drastically underestimate the number and impact of these interactions. In other words, the 'Party Factor' means your experiential activations are WAY more successful than you think!

What is this 'Party Factor' then?

Whatever the interactive there's a 'Principle' who you count and the 'Audience' that you don't.

Our first example comes from an activation at a sports venue where fans can, through interaction with a camera and large touch screen, dress themselves in their favourite team's uniform and have the image emailed to them or posted to social media.

Throughout the game there were approximately 100 recorded completed interactions. Having installed one of our Exposure Smart Sensors behind the screens we measured engagement by distance (within 2m) and dwell time (minimum 60 seconds). Our data shows there were 923 engaged fans with an average dwell time of 3m 36s. A 'Party Factor' of 9!

The image above is taken from the Exposure portal, Engaged Visitors are classified as those people detected within 2m of the sensor for 60 seconds or longer.

In the past the agency would have reported only the hard data, the 100 recorded interactions. When you think about it, the additional impact uncovered by Exposure:EX make total sense. Who goes to a game on their own? The game itself is a shared experience, between friends, family and everyone else in the stadium. It stands to reason that the experiential interactive is the same. Anyone who's worked an activation instinctively knows that there will be one 'leader' in a group while their friends or passers by look on.


Our second example is from a large technology industry conference, a pure B2B audience. In this case the interactive allowed the visitor to customise their conference badge using a tablet computer, guided by a brand ambassador. 

The hard data from interactions showed approximately 6000 engagements, the data from Exposure:EX showed a total of 18,000 over the four days with an average dwell time of 7m 30s. A 'Party factor' of 3!

The image above is taken from the Exposure portal, engaged visitors are classified as those within 4m of the sensor for 60 seconds or longer.


As budgets for experiential grow, by 54% in the UK according to the Pearlfinders report, it becomes ever more important to accurately measure impact. Data from physical interactions is great and should definitely be used to build an overall picture but, used alone, won't truly reflect just how great a job you've done on the day. 

What's your Party Factor?

 

Mobile World Congress 2015 : What's in your pocket?

So who's devices are most popular at Mobile World Congress? Our Exposure sensors were on a number of stands at this year's event (in partnership with Gruve consultancy) and one of our reports includes  the breakdown of devices detected.

The dataset covers 17,000 unique devices, this is the report for this year's event.

mobiledevicesmwc15

It comes as no surprise that Apple still come out on top but we can infer from the data that Android probably has the biggest share by operating system. Samsung remain the next biggest single vendor, a pattern that we see replicated at events across the world. LG beat out the rest to claim 3rd place and the biggest surprise to us was Huawei beating HTC.

You'll see that we have some 'Unknown' devices, these are devices we have detected that are not included in the current IEEE MAC Vendor database. The 'Other' devices are the aggregate of those vendor's devices that have less than 1% share of the total each.

For comparison, here's a recent report from a public shopping space in London.

The Exposure analytics platform is primarily used to measure physical engagement and conversion for our clients marketing activity at events across the world, more information is available here.

Did any of this data surprise you? Let us know in the comments.