Use cases

Exhibitions stands

If you are an attending an exhibition, our technology can help you gather valuable data on visitors to your stand. Find out how our products can assist you at every stage of your event.
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Crowd of people

Maximise event success with accurate visitor analytics

Organising large events and consumer shows takes a lot of time and money. They are crucial to getting new products and services in front of customers and showing them how they can help improve their own services as a result.

If your company is considering exhibiting at these events, then you must be able to analyse the data from them to see how your presentation and visibility are working. Using technology such as a people counter can be invaluable in determining how many people visited your stand and how long they stayed.

Let us take a look at how using our services from Exposure Analytics can improve your accuracy in visitor analytics and identify visitor trends.

Why present at exhibitions and trade shows?

But, before we get into it, why might you look to present at exhibitions and trade shows? Here are just a few key benefits of doing so.

Targeting new, relevant customers

Exhibitions and trade shows worldwide showcase the latest technology and products, attracting potential customers deciding what to use or sell. Presenting at these events puts your products in front of this audience, boosting exposure and conversion rates. They’re a great opportunity to connect with new businesses and gather insights to guide future decisions.

Building relationships with existing customers

Along with attracting new customers, you can strengthen relationships with existing ones, boosting marketing effectiveness by increasing product exposure to your target audience. Engaging with current users provides valuable insights into satisfaction and interest in new products, while encouraging them to explore more of your offerings.

A dedicated customer success manager can address questions and provide support. Many companies also leverage technology to analyze foot traffic and use experiential marketing to enhance customer engagement and experience at trade shows.

Speak directly to your target customers

Trade shows and exhibitions provide a valuable opportunity to engage directly with your target audience. By focusing on customers interested in products like yours, you can tailor your marketing efforts more effectively.

Understanding how your customers make decisions—such as where young audiences source their information—allows for more targeted engagement. Tools like interactive digital signage, social media, and other technologies can enhance communication and provide accurate insights into customer satisfaction.

Data collected at these events is invaluable for identifying customer needs, refining strategies, and improving future marketing efforts. At Exposure Analytics, we offer advanced sensors and tools for visitor tracking and data analysis, helping you achieve the best outcomes.

Learn more about your competitors and industry developments

Running a successful business involves staying ahead of competitors and keeping up with industry trends to anticipate future needs. While surveys can help, trade fairs and exhibitions offer direct insights into competitor strategies and industry developments.

At these events, you can observe how competitors manage traffic and peak visitor times, not to copy them, but to innovate and offer a compelling alternative. You’ll also see how they leverage technology like people counters and thermal imaging to analyze visitor data, providing inspiration for optimizing your own presentation and engagement strategies.

Gather unique metrics about the movement and engagement of your visitors

We have worked with our clients on over Loading... events in some of the largest exhibition spaces around the world.  Our clients are constantly telling us that events are one of the hardest elements of the marketing budget to justify as they are notoriously difficult to  measure  accurately. Our sensor solutions help solve that problem.

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Preparation

Our team of analytics experts spend time understanding what our clients want to measure and advising them on other metrics available through our state-of-the-art sensor system. Based on the data requirements, our team scopes out which sensors are required as well as determining the right location of the stand for optimum footfall and visitor engagement, and to capture the data that will help you assess your current event and improve future ones. We also work with our clients to formulate an install plan as well as getting them set up on their Events Dashboard.

Insights Dashboard
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