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Five steps to improving your customers’ experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand how [...]

2019-06-18T14:43:05+01:00April 3rd, 2019|Categories: Aperture, Blog|Tags: , , , , , |

Experiential : What’s happening at the ‘Top of the Funnel’?

As more marketing $ are being invested by brands both large and small in 'Experiential' how are agencies answering questions about ROI? Experiential is about taking the brand to the consumer in a physical sense, creating experiences that improve the emotional connections, turning consumers into fans and influencers. The power [...]

2014-10-21T17:25:36+01:00October 21st, 2014|Categories: Blog|Tags: , , , , |