funnel

5 ways to improve customer experience with event analytics

A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]

Rob Murdoch2023-12-29T11:55:45+00:00April 3rd, 2019|Categories: Aperture, Exposure Analytics Blog|Tags: analytics, data, event analytics, experiential, experiential marketing, funnel|

Experiential: What’s at the Top of the Funnel?

As more marketing $ are being invested by brands both large and small in 'Experiential' how are agencies answering questions about ROI?Experiential is about taking the brand to the consumer in a physical sense, creating experiences that improve the emotional connections, turning consumers into fans and influencers. The power of [...]

Rob Murdoch2023-12-29T11:21:43+00:00October 21st, 2014|Categories: Exposure Analytics Blog|Tags: activation, analytics, experiential, exposure, funnel|