Venue & Event Organisers

Find the ROI of each customer at a venue

Using Exposure Analytics’ Ex Sensor Statistics provides you with a number of metrics, including the number of engaged visitors and engaged dwell time at a given space. Combined with People Coordinates, you’ll be able to measure the ROI of each visitor who steps foot into your venue – particularly, who is returning to your venue each time and how they interact with your space.

View live metrics via the Dashboard or access these once the event is over to gain full clarity on visitor ROI. You can also use the Conversion Ratio to see the number of visitors being converted from passing to engaged – and in which areas this occurs the most.

Analyse attendee behaviour and preferences

Our RFID technology tracks attendee movement with products like People Coordinates, improving attendee experience through event tracking. Particularly, analysing the way in which attendees interact and move around your venue can offer you insights into their behaviour and preferences.

Being able to analyse attendee behaviour, as well as investing in ways in which you can further appeal and connect with them, is a great pull for businesses and brands looking to host or attend exhibitions at your venue. The promise of these event metrics can also help them secure their marketing and events budget.

Improve venue layout and design

With the Ex Sensor Flowchart, you can view the flow of traffic at your venue during an event, identifying which areas have low traffic and which ones have heavy traffic, as well as how attendees tend to move from one place to another.

As a result, for similar events at your venue in the future, you can optimise your venue space to increase attendee engagement. In particular, this can be useful in investigating whether they are using the venue like how it is designed, such as a one-way system, or whether this is futile and a different approach must be undertaken.

Implementing a route or method to make it easier or more efficient for visitors to move around the venue is an excellent way to elevate their experience throughout their time at your venue.

Apex Zones can indicate which areas tend to occupy the most visitors, and in turn, you now know the specific spaces where peak traffic occurs, informing future decisions about potentially changing or upgrading the layout or design of the venue to accommodate traffic.

Maximise sponsor and vendor ROI

Maximising sponsor and vendor ROI with venue event tracking has never been easier than with Exposure Analytics’ range of event analytics solutions, including the Dashboard and Apex sensors.

Full reports of event metrics can be found easily on the platform post-event, allowing you to gather interesting insights and collate these into a separate report that can be presented to the sponsor or vendor of the event.

Sharing this information can be beneficial in not only helping them improve their own ROI but also increasing yours as they will more likely perceive your venue as reliable and capable of retrieving key event metrics.

Knowing the footfall count in specific areas at a venue, particularly during an exhibition where there are multiple stands, can help vendors with identifying how engaged attendees are with their products or services.

Identify security and safety risks

If you are worried about potential security risks at your venue during an event, you no longer need to. With the use of Apex Occupancy, ensuring safety and security through event tracking is made possible and simple.

In a post-COVID world, safety and security are top priorities regarding in-person events, which is why Apex Occupancy is the ideal solution for keeping attendees safe.

With the app, you can showcase the live occupancy of a specific area on a device planted at an entry point, and should this figure reach a specific limit, a message can be displayed that informs visitors that they must wait before entering the area.

Doing this can prevent the risk of overcrowded spaces, which can negatively affect attendee experience, ensuring the safety of people visiting your venue. Stampedes or other potential risks are also mitigated.